Episode Summary

Are you tired of constantly hustling but not seeing the results you want? Discover the secret to attracting amazing clients repeatedly.

In this episode, Jenna tackles the common struggle of feeling overwhelmed and overworked in your business. She shares the biggest secret to attracting the right clients and achieving your business goals.

You will learn:

1. How to identify and attract your ideal clients with laser-sharp precision.

2. Why more hustling isn't the solution.

3. Insights into transforming your business mindset to create a more successful approach.

Hit play now to learn how to attract amazing clients and build a successful business with less effort.

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https://www.instagram.com/theuncommonway/

Schedule a call with Jenna about joining the Clarity Accelerator to dial in signature offers and strategies and a first-rate mindset.  

https://www.theuncommonway.com/schedule 

Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released: 

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Leave a voicemail for Jenna and get her personalized advice for your business:  

https://www.theuncommonway.com/talk 

The Uncommon Way is led by business coach Jenna Harrison, who helps women entrepreneurs feel confident, find their ideal clients effortlessly and avoid overwork so they can manifest money and abundance in their business and life.

This podcast empowers female entrepreneurs to overcome imposter syndrome, perfectionism, and limiting beliefs through somatics, mindset, and spirituality, create 7-figure offers, and build an online coaching business with clarity and alignment.

Episode Transcription

And the moral of the story here is that there is no better investment, I'm convinced, than a woman with a burning drive inside of her.

You're listening to the Uncommon Way Business and Life Coaching Podcast, the podcast that helps women entrepreneurs get clear on signature offers and strategies that sell themselves so you can lean back and stop the hustle. You will learn to maximize your mindset, messaging, and strategy, and step into the uncommonly successful business and life you are creating. Here's your host, top-ranked business coach and reformed over analyzer turned queen of clarity, Jenna Harrison.

Hey, hey everyone. Welcome back to the Uncommon Way. I'm so glad you're here. Now typically when we're faced with a situation where we're not bringing in the number of clients that we want or the quality of clients that we want, our reaction is to do more, right? And even if it's not more in terms of putting out more Instagram posts or doing more webinars or whatever it is, it's context switching. So having to learn something new and test it and gain mastery and possibly invest in order to learn it, that's still more.

And that's where our brain moves to. What kind of action can I take? But that is a net drag on your time. And it leads to so much overwork and overwhelm. And unfortunately, some women even dropping out of business. Now again, it's a natural consequence, right? Nothing's gone wrong. There's no shame about this. It's a natural consequence of that uncomfortable feeling of frustration or hopelessness that then triggers our fears. Our mind starts getting involved. What if this isn't going to work? What if it's always going to be like this? What am I doing wrong? There must be something wrong with me. I'm maybe not cut out for this. Or I've gone as far as I can go. I obviously can't break this plateau and reach the next one. And that activates our nervous system so that we spin into action, which is the modern day manifestation of our fight response.

But I'm here to tell you, it's not the most efficient or expeditious way to your goal of a booked out business filled with amazing clients. Because the truth is, you can find clients anywhere. Deep down you know this. Your next client could be your neighbor's cousin. They could be the stranger you meet in line at the coffee shop. Or the person whose post you comment on in a Facebook group. And yes, the person who finds you on Instagram or through an ads funnel. Those are both amazing tools and strategies that my clients utilize. But you are not dependent on any one of them. And it doesn't mean that another one will necessarily be better for you. And by the way, doing more of something that isn't working for you doesn't mean it's going to start working either. I wrote blogs for three months and it didn't bring in any clients. Then I kept writing them for nine months and guess what? Still no clients. Laughs

There's this great interview with Trevor Noah. He's interviewing Oprah. And he's saying something like, what is the common denominator that indicates that people are going to reach their goals? And Oprah says, the common denominator is knowing what they want. And most people don't know what they want. They're too busy in their heads thinking about what they should do or what so and so wants them to do or they're filled with stories of what they always thought they should do. But they aren't bothering to ask what do I want and create that clarity and then make sure that every single decision aligns with that.

Clarity creates attraction. I'll say it again. Clarity creates attraction. Basically it's like a gravitational pull or a candle in the darkness, however you want to look at it. It is literally the most powerful thing, I would argue, in the universe. Human consciousness and specifically clarity of consciousness toward a particular objective. I just finished delivering a new training for the Clarity Accelerator and it's on the topic of reinventing ourselves. And we're talking burn the bridges, caterpillar to butterfly reinvention, not just incremental change.

Hey, if you want true clarity about your secret sauce, your people, your best way of doing business and how you talk about your offer, then I invite you to join us in the Clarity Accelerator. I'll teach you to connect all the dots, the dots that have always been there for you, so that you can show up like you were born for exactly this. Come join us and supercharge every other tool or tactic you'll ever learn, from Facebook ads to manifestation. Just go to theuncommonway.com/schedule and set up a time to talk. I can't wait to be your coach.

One of the things I said was that what could possibly be a more significant thing to do with our lives than create possibilities and then live into them. And for that, preach it, Oprah. We need clarity. You need to know exactly who these clients are and who they are not. I can't tell you how many times I speak with people who tell me they're clear on who their clients are, but they're talking about some broad demographic niche and they don't understand that within that, there are so many different psychographic properties, psychographic meaning psychological. There are so many different hopes and dreams and motivators and comfort with risk and comfort with spending and motivations. All of this needs to be taken into account.

You need to know what's important to your people, because only when you're that clear can you call them in and say no to the ones who aren't the right fit. So on a tactical level, it might seem very straightforward to you. Your messaging is clear. Your messaging is calling in those people and none other, because your people need it. Very very few people are tuned in enough to their intuition that they'll move forward if the logical part of their brain isn't satisfied, right, doesn't feel reassured. So this is how you speak to that logical side. People who are looking for clarity arrive at my website and see me saying, I can help you create this laser sharp clarity and the logical part of their brain goes, great, that's what I was looking for and she offers it.

But there's much more depth in my messaging too that helps them resonate with it and know that this is the place for them and that is what inspires them to book a call so quickly with me. Now that's very different than the person who says, maybe I want to work with these people but I also want to work with those people and I don't want to rule out these other people because they could be good clients and then their language really speaks to no one. Again, if you are not clear, they're not clear. This holds true for your offer as well. If you're like, well, we could kind of do this or we could kind of do that, your people aren't going to know if this offer is for them and again that creates frustration when you aren't easily attracting in clients and that stress response pushes us into hustling into action and again, I've seen this with new entrepreneurs and seven-figure entrepreneurs hustling into action rather than what we really need to do, which is get quiet, focus in, make some powerful decisions, hopefully guided in large part by your intuition with a full complement of smart business sense.

The Uncommon Way is here for you. If you want more tips and resources for developing clarity in your business and life, including the clarity first strategy for growing and scaling your business, visit theuncommonway.com. See you next time.