Episode Summary

This week Jenna and Dr. Georgeanne Freeman break down Dr. Georgeanne’s offer of using mindset and medicine to transform life for women over 40 who feel old, tired or over the hill … but don’t need to.

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Show Notes

We explore the exciting and transformative process of aging with Dr. Georgeanne Freeman, an experienced family medicine practitioner and coach specializing in women's health. A self-identified Latina, Texan, and free-spirited hippie, Dr. Freeman is a trailblazer who left the corporate medical world to help women reconnect with their vibrant selves using a holistic approach that combines mindset and medicine.

In this episode, we dive deep into the topics of vibrance, beauty, hormones, and thriving beyond our thirties. Dr. Freeman shares her passion for helping women rediscover their vitality and live their best lives. We also discuss how Dr. Freeman discovered her perfect offer for her clients through a journey of self-reflection, patience, and coaching.

Don't miss this opportunity to learn from Dr. Freeman's expertise and experience. Join us as we explore the possibilities and potential of aging with excitement and joy.

What You’ll Learn From This Episode:

• The key difference between attracting people who want what you have versus need it.

• Strategies for overcoming doubt and confidently owning your offer.

• Understanding the concept of red ocean versus blue ocean strategy for business success.

• The importance of patience and time in developing a successful offer.

• Essential conditions and factors for achieving clarity in your offer.

• How to evaluate your offer to determine its true value.

• The potential role of hormone therapy in supporting your journey.

Listen to the Full Episode:

Featured on the Show:

• If you'd like to talk about working together, book a call here.

• Click here to sign up for my newsletter and find out how the Connect The Dots Method has helped clients in all stages of their business.

• Follow me on Instagram for behind-the-scenes content and daily value bombs!

• Dr. Georgeanne Freeman: Website | Instagram

• The Paul F. Glenn Center for Biology of Aging

• Ep #24: Finding Your People with Geraldine Mok

Full Episode Transcript:

Today I’ve got two really important topics for you blended into one episode. So on the one hand we’re going to be talking about loving your offer. Like really believing in your bones that what you are offering the world is what you want to be offering, what you should be offering, is exactly the right offer for your people, it’s a steal for them. That it’s perfectly fit to them and you’re bringing in the people that you want to bring in. And that you or your company is the right service provider with the best solution for them.

And even though sometimes we look at other people and think, “Well obviously they have a great offer or obviously they were qualified to do this thing, we can have a lot of doubts about our own offer. And so today we will be talking with my guest about what goes into actually building those kinds of thoughts around your own offer.

And we’re also going to be talking about the process of aging for women and how all of us, even over 40, should be feeling like we’re 35. And my client, Dr. Georgeanne Freeman, believes that this is true for everyone.

Now, Georgeanne helps her clients do this through a multi-pronged approach that includes both medical and mindset interventions. So, that being said, we’ve got a lot of information in this episode today and I hope that it serves you well.

You’re listening to The Uncommon Way Business and Life Coaching Podcast, the only podcast that helps you unlock your next level in business and life by prioritizing your clarity and your own Uncommon Way. You will learn to maximize your mindset, mission, messaging, and strategy in order to create a true legacy. Here’s your host, top-ranked business coach, and reformed over-analyzer turned queen of clarity, Jenna Harrison.

Jenna: Hey, everyone, welcome back to the uncommon way. I am really excited today to bring to you my friend and client, Dr. Georgeanne Freeman. If you’re a woman, you need to listen to this episode. And if you’re a man, you’ll probably want to listen to this episode because it’s going to affect women you know in your life, either your family or your partner if you’re hetero, and you’ll probably want to pass this information on.

So without further ado, I am going to bring on my guest who is not only going to talk about how things have changed in her business since working together, but also give you so much information about women’s health and aging and longevity. You are going to love it. So, Georgeanne, thank you for coming on.

Georgeanne: Oh, you’re welcome. It’s my supreme pleasure.

Jenna: So I really want to start kind of like I did with Lindy, where I let people get to know you a little first before we jump into all the business part. So I would love for you to just tell us a little bit about where you grew up, what you liked doing, some of your interests. And then a little bit about your career progression up until you started incorporating coaching into your business.

Georgeanne: Yeah, thanks. I identify with three cultures. My mother was raised in Peru, so I have a little bit of Latina. I grew up in Houston, Texas, so I’m a United States citizen, but in Texas we just consider ourselves Texans. And then I would say because I was born in 1965, I definitely got caught up in the hippie movement.

Jenna: Nice.

Georgeanne: So I’m a Latina, Texas hippie.

Jenna: Hippie. So good, so good. And so growing up, what did you like to do? Who are you?

Georgeanne: Yeah, I always liked to move my body. I like to ride my bicycle. I grew up surfing here on the coast of Texas and swimming. Being outside, being in the sunshine always brought me so much joy. My father was a surgeon and I didn’t think that I would be a doctor because it looked like really bad hours and he was grumpy a lot.

But somehow I found my way to family medicine. So I did end up going to medical school. I didn’t make that decision though, until after I graduated from undergrad.

Jenna: Oh, okay, interesting. And weren’t you, I think, up in Oregon for a while and you were moving around into the great American heartland? I remember you were a local doctor. Tell us all things.

Georgeanne: Yeah, you have a really good memory. I left Texas as soon as I could, moved up to Oregon. Really good decision making out there, by the way. I had seen a picture book in the library of these waterfalls and very green plants and trees, which is a great reason to move halfway across the United States, right?

Jenna: Yeah.

Georgeanne: So I moved up to Oregon. Love, love, love it. Still have a love affair with the Pacific Northwest. I went to a small private college up there, Lewis And Clark, and I got really into nature up there. We had a college outdoors program and we used to sea kayak around the islands off the coast of Washington and Canada and camp on these remote islands. And I had never done anything like that growing up in Texas, so that really spoke to my hippie heart. That was super fun.

And then I did end up going to medical school in Des Moines, Iowa. I don’t have anything negative to say about Iowa. It’s not a place I’ll probably ever go back and visit. I think I got a really good education, but I’m not a Midwest girl. That’s one thing I’m not.

And then after that I did my residency up in Seattle, because I had to go back to the Pacific Northwest, and that was super fun. And then I was a National Health Service Corps scholar. And for those of y’all who may not know what that is, it’s kind of like the Peace Corps. It’s a program we have in the United States where the federal government pays for some of the medical tuition, which is very, very expensive, to go to med school if you will serve in an underserved area.

And the Ozark Mountains are certainly underserved. Most doctors don’t want to go there, so that’s how I ended up in the Ozarks. And my husband and I lived there for eight years. I was a country doctor, literally made house calls on horseback.

Jenna: Oh my gosh.

Georgeanne: Yes, I did trade chickens for health care.

Jenna: Medical services. Oh my gosh, I love it. See, I knew I couldn’t remember exactly what the details were, but I knew we had to fit this in to really paint the full picture. So, so, so fun because nowadays you are living a super glam lifestyle in Austin, Texas, right?

Georgeanne: It’s true.

Jenna: And so you kind of look the part of the established doctor who has her own practice, by the way. You know what? Speaking of the uncommon way, I never know where these podcasts are going to go, but now I’m seeing a theme here. And it’s really how you were able, you did decide to make these unconventional choices early on.

And when I met you, I remember that I was working with some other doctors and they really strongly felt these golden handcuffs to stay within the system that they were in. And when you came to work with me, you had already left that.

And not only did you have your own practice, but you came to me saying, “Hey, I’ve decided I’m no longer taking insurance.” And I remember there were so many women that were really inspired by that.

Georgeanne: Yeah, thanks to coaching. Thanks to getting in my brain and tapping into my natural essence, which is someone who’s courageous and not afraid to make a change. I can definitely see, I see it in my colleagues all the time. But it’s just a thought that they have to stay anywhere, right?

It’s just a thought that you have to stay in a marriage that maybe isn’t serving you anymore. Just a thought that because you’re a doctor, you have to stay in that job. But I had done that thought work and let go of those ideas.

That said, the first several months of working with you got me to the next level of that, which is I can quit taking insurance. And I can also start to consider letting go of the doctor being 80 plus percent of my identity.

Jenna: Yeah. Yeah.

Georgeanne: So I think it’s really a continue on this whole golden handcuffs thing that doctors have.

Jenna: Yeah. So I really wanted to bring you on because you said something the other day on a call about loving your offer. And I knew that we had to double click on that and let everyone know what that feels like and what you went through to get there. But before we go there, let’s just talk about what was going on with you when you first came to work with me.

Georgeanne: I think when I first came to work with you I hadn’t really quit insurance yet, right? That was like right before?

Jenna: You had already planned to, you were going to be transitioning, I remember.

Georgeanne: Okay. Yeah, so I had planned to let go of insurance, but I hadn’t done it yet. And you talk about jumping off the high dive, I had a lot of fear. I had a lot of trepidation. But I also was willing to fail.

Jenna: Yeah, and I remember you were already bringing coaching into your practice significantly, right? You found that so much of your time was spent coaching clients or that you couldn’t get people the kind of results that you wanted without incorporating coaching. Tell us about that.

Georgeanne: Yeah, it’s true. Jenna, I’m not exaggerating when I say that coaching is the most powerful medicine that I have encountered in my career. And for those of y’all listening, I know I’m not wearing any makeup today, and that was intentional.

I like to tell my medical students that I was born in 1883. I’m not actually that old, but I am 57. I’ve been a doctor literally since the last century. And this is the most powerful medicine that I’ve come across. And yeah, I just noticed just this desire to turn people on to learning about their brain so they could have a freer life.

And when you do that, your health, it falls like dominoes. Like health improves, people need less medication. I mean, I’m all in for that, right?

Jenna: Yes, yes. And I think one of the things going on, I remember now when you came to me, was that you really wanted to build your practice in a way and call in the right people, right? But you weren’t 100% clear on who those right people were because that’s kind of what happens when you’re a very skilled family practice doctor and a skilled coach that can kind of help anyone with anything. It’s like, okay, the whole world is out there, who do I help, right?

Georgeanne: Yeah, and you gave me some clarity. When I say some clarity, I felt like I had no clarity. You’re reminding me, I remember feeling just so scattered and all over the place. And I remember you telling me, well, that you realized at some point that you could make soap. And you thought about being a soap maker, but you didn’t end up being a soap maker.

And you said just because you can do something and you might be really good at it, doesn’t mean you need to do that. And yes, I was calling in patients, I was attracting people who needed me. And you said, “What would it feel like to attract people who want what you have to give them?” And I still just, like it feels so warm and gooey and good when I remember attract people who want what I have to offer. Not the needy energy.

Jenna: Yes, yes, yes. And I remember you were thinking about working with high powered executive men. You did really well, you had a client, I think fairly early on in our time. And you really enjoyed coaching him, right? And there were all different types of people that you could coach. Do you remember that as well?

Georgeanne: Absolutely.

Jenna: It’s funny to look back on, because now you are so obviously doing what you need to be doing, and we’ll segue into that. But isn’t that interesting to think back on how that did not seem clear when we first started working together?

Georgeanne: No, I had no clarity when we started.

Jenna: Yes. Yes, yes. So you came into the Clarity Accelerator and you started asking these questions of yourself and really going back through your mission. And I think let’s talk about that because I don’t, on this podcast, I haven’t been having my guests speak to their mission specifically. And we all take it for granted now that we’ve done this work, how it really leads to so many of our other decisions.

But if you haven’t done that for yourself, you may not see the connection or even see how it’s important or how it’s a priority right now in your business to get this all aligned and tightened up.

So thinking back when we were doing that original work there was a story you had about being in a medical office or something and getting chastised. You remember what I’m talking about?

Georgeanne: I sure do it.

Jenna: You had been doing exercises or swimming or something?

Georgeanne: Yeah, when I was a rural doctor in the Ozarks, the hospital that employed me periodically, I had to leave my rural bucolic Hamlet and go to the town, Springfield, Missouri, and have a meeting with the manager types. You know, the administrators. And I had driven a good three hours and it was an all-day thing, it started at 8am.

So I was already kind of tired from the drive and then you’re expected to sit in this conference room around a table for eight hours. And about an hour in I was getting groggy and tired and my body felt kind of stiff. And so I stood up. I wasn’t in front of people, there was no stage, it was a round table.

I thought I was being quiet and discreet, and I just stepped to a corner of the room and gently started doing some stretching exercises. And I saw one of my colleagues who’s an older doctor, practiced with me in the little town where I was. And I saw him looking at me and kind of motioning for me to sit down, which I did.

And then later, when we broke for lunch he just chastised me. And then when we got back to our little town he was the medical director of our clinic. And he made a disciplinary action against me.

Jenna: Was that because of the bathing suit or because of that event?

Georgeanne: Okay, that was a different day, sorry.

Jenna: Okay.

Georgeanne: And then I was already on a disciplinary warning for being disruptive in a meeting, for doing the stretching. And then, I mean, it was less than a month later I had done - Not unusual for me, as you all now know I grew up swimming and I’m kinetic and I do like to move my body. So I had gone out for a swim at lunch.

My colleagues are sitting around drinking their sodas and eating their processed foods and I went out for a swim and came back and had my bathing suit hanging up on a hanger to dry in my little cubicle. And the same guy, this older doctor said, “So what the hell are you doing with that bathing suit there?”

And it wasn’t like a racy bikini, trust me. This was like a lap swimming, matronly, bathing suit. I said, “Well, I’m hanging it up to dry.” He said, “Well, what’s that doing? It can’t be in your cubicle.” And I said, “Gosh, I don’t know why you’re all worked up. It’s not like patients come back here.”

And anyway, his feathers were just super ruffled about that. And he put me on a disciplinary action for that too. And I just started seeing that corporate medicine might not be a good fit for me anymore.

Jenna: It might not be a good fit, yeah. And when we really dug down into the why of that and connected the dots to other memories that were sort of similar in your life, I remember what we got to was that you really wanted to be free to be who you are. And that later on, it was really about remembering that, right?

You’d always been the athlete. You wanted to be the role model, the athletic person who goes for a swim or moves her body rather than grabbing a soda, right? And those tied into so many other memories that you had also, were the times that you felt the most alive and the most activated were when you were remembering who you are and just absolutely being yourself.

So let’s talk about how that ties into your current clients. What’s going on with them? Who do you help?

Georgeanne: So I help women over 40 who feel like they’re tired. They feel like they’re old and they don’t need to because we have these modern tools of medicine and mindset now, and I just help women remember how they felt in their 30s.

Jenna: Yeah.

Georgeanne: It’s really easy. And I wish more women knew how easy and how accessible this is.

Jenna: Wow. Yeah, I don’t know of any woman over 40 that’s thinking, “I should feel like I’m 35.” That’s just not what we’re taught to think, right?

Georgeanne: Right.

Jenna: Yeah, and so you’re 57.

Georgeanne: 57.

Jenna: You’re 57 and you feel great.

Georgeanne: I feel like I’m 35.

Jenna: Yeah.

Georgeanne: And in some ways, I feel better than I did when I was 35. I would say physically I feel about the same. But with coaching, so I’ve had a life coach for four years, I’ve had you for over a year, my brain keeps getting more clear.

Jenna: Yes.

Georgeanne: And I keep feeling better mentally and emotionally, which then expresses itself. My experience physically is about age 35, but people who’ve known me for years, just keep telling me how much younger I keep getting. And that’s the brain work.

Jenna: Amazing. Yeah, because I know several times where you’ve, as we’ve been building your offer and your messaging, you’ll talk about how people stop you and they’ll just say, “You are so radiant. What do you do?”

Georgeanne: Yeah.

Jenna: And then you need to explain to them that, yeah, there’s medical, right, some medical interventions that we can do, but so much of it also is the mind.

Georgeanne: Yeah, it’s more mind than it is medical. And I’m learning that more and more. We have these aging institutes now who are doing these really exciting studies. The Paul Glynn Institute at Harvard has a really exciting database where they collate studies from all over the world, mostly Scandinavia, because they have a socialized health care system.

They get to collate data, they don’t need the permission of their patients. So we get a lot of information from them. And they’re aging so well in general in Scandinavia. So now we’re learning that it is more mindset than just genetics.

Jenna: Wow. Wow.

Georgeanne: Yeah.

Jenna: And then you also do help some women with hormone therapy as well, right?

Georgeanne: Yes, absolutely.

Jenna: I think we need to talk about that because there’s a lot of stigma around using hormone therapy. So can you just give us like a three minutes or so, five minute opinion?

Georgeanne: Yeah, absolutely. So when I was going through medical school it was verboten to prescribe hormones because the Women’s Health Initiative study was just coming out churning data on thousands of nurses who were now turning over 40. And there was a higher incidence of heart attack and stroke.

But as the data kept churning, what scientists figured out is that it was the synthetic estrogen and synthetic progesterone that could lead to an increased risk of heart attacks and strokes in some women. Now, years later, decades later, we have more data on risk stratifying who those women are, and now we have bioidentical estrogen, bioidentical progesterone.

Bioidentical means plant derived. So the old synthetic hormones that could be harmful were from synthetic sources, not plant based natural sources. So the estrogen and progesterone that we have today, totally different than what we had before.

Testosterone has always been an option, but wasn’t really looked at very much in women, now it has. So now we get to treat women safely with all the hormones that might be needed. And most women do feel a whole lot better on one, two or three of these hormones. So yeah, that’s the medical part that’s very powerful.

Jenna: Yeah. So there’s the feeling better. There’s the, obviously, like alleviating hot flashes and the “reasons” that we normally hear people talk about going on hormones. But then isn’t there a whole – This is what I’ve learned from you now, so it’s like we need to share this. Isn’t there a whole branch of medicine that is actually talking about how hormones are beneficial to us? So it’s not just about alleviating symptoms, it has to do with longevity, right? Tell us.

Georgeanne: Yes, it absolutely has to do with longevity. So the average lifespan of women worldwide right now is 76.

Jenna: Yeah.

Georgeanne: In 1950 it was 49. So if we graph that out, you and I, I know you’re younger than I am, but people in their 40s and 50s who have access to good, clean water and food, we’re actually tracking to live well into our one hundreds. I’m talking about 120s, 130s. So if we’re going to live longer, most people, if not all people, don’t want to live a longer life just to live a longer life. As long as we feel good, it’s okay to live longer, right?

So more and more we’re learning that hormones do help with that longevity, not just to increase the amount of time that we’re on the planet. In fact, I don’t know that that’s a correlation at all, but to feel better as we age. And we know that hormones are very good for our skin, for balancing cholesterol. There is some evidence of cardio protective, so decreasing the risk in some people of having a heart attack or a stroke. Improving cognition, especially testosterone.

Just clearing the brain fog that women get when we’re perimenopausal or menopausal. And also for men going through andropause, which is male menopause when they get that low testosterone.

Jenna: Oh, so fascinating. And what happens when women do start the hormones but they don’t do the coaching? They don’t have the mindset.

Georgeanne: Then they’re probably going to look younger. They’re physically probably going to feel better. They’re going to feel a little bit better mentally and emotionally, but on a scale of one to 10, I think medicine can get you to about a four. But I think if you add coaching, you’re going to get to a nine or a 10.

Jenna: Oh my gosh, that’s so good because let’s just talk about it. I mean, we’ve all been conditioned to believe that at a certain age we’re over the hill. We’re no longer relevant. I mean, tell me some of the things that you hear from your clients.

Georgeanne: For sure. So in my three cultures Latina, Texan, and hippie.

Jenna: And hippie, I love that.

Georgeanne: The thinking, the zeitgeist in general, is that women over 40 are over the hill. So, of course, women come to me and they feel tired and they feel old. And I get to say, “Well, that is reversible. We can reverse that.”

Jenna: Yeah.

Georgeanne: Starting with there is no hill.

Jenna: Yeah. So what are some of the other things? I mean, obviously, I know that it’s so mind breaking for your clients when they do hear your thoughts about longevity and how long we’ll be around, right? Because I too, I hear a lot of people saying things like, “Well, I don’t know if it’s worthwhile to pivot my business at this point, or start another business at this point.” And I’m like, you’re going to be alive for another 80 years probably, come on.

Georgeanne: Right. Yeah.

Jenna: But people are thinking, we have it in our minds that retirement age is 65 and after that nothing really counts for the next 10 or 15 years until we croak, basically, right? It’s crazy.

Georgeanne: Yeah.

Jenna: Rather than, oh no, honey, strap in, it’s going to be a while. So what else? So I know that’s a big mental shift. Knowing that hormones maybe are not evil is a big mental shift. Knowing that coaching is actually so important, and is so much more of the game than even the physical aspect. What are some of the other things that surprise your clients?

Georgeanne: It surprises them to learn that genetics doesn’t determine the outcome. And a lot of the people I coach are female doctors, and they’re still teaching in a lot of medical schools that how your mother and how your grandmother went through menopause is how you’re going to go through menopause.

That’s what scientists thought 20 years ago. But we now know that that’s not true. And I love your thought, and I agree with you completely, that at some point these coaching concepts have just got to be taught in school. Because we’re born with these superconductor brains, and then we don’t get a manual on how to use it.

Jenna: Yeah. Right.

Georgeanne: But coaching teaches you how your brain works. And then you can use that superconductor.

Jenna: Right, you can be the leader of your brain, instead of just getting whipped about by this brain that’s having thoughts based on evolution from hundreds of thousands of years ago. Yeah.

Georgeanne: Yeah.

Jenna: So what about the topic of beauty and sexuality? Because I know, right, if I were hearing someone, before all the time that I’d spent working with you, who said, “Yes, you can live longer and yes, you can feel better, but don’t worry, honey, you’re not over the hill.” I’d be like, “Yeah, maybe I’m feeling okay and I’m going to live longer. But come on, I’m not 30 anymore.” Right? But that’s a mindset.

So talk to us about beauty and attractiveness and zhuzh really. Because that is what, like if people could see you visually right now, right? That is something that it’s just like you just come into the room, you command the presence, people are stopping you talking about how radiant you are. You just have a sashay, right? You own the place. And yeah, tell us about that. Tell us about being 35 when you’re 57.

Georgeanne: Yeah, so I am grateful that I feel beautiful every day. I feel so juicy. I feel desirable. I feel sexy. Not every minute of every day, but in general I do. And that even more so than my experience of being in my mid 30s.

So it also is probably not going to be a surprise that I date a man much younger than myself, and that’s because energetically I feel so much younger and I look younger. So that’s where my alignment is. And people do stop us on the street sometimes and ask about that, which is really funny. I think he gets a big kick out of that.

Jenna: Okay, so I just have to stop you again. This is another of my memories coming up now. And people learn through storytelling, the things that people will remember are the stories. So I just want to share, obviously, this has stuck with me, maybe it’ll stick with someone else.

But you were telling me about a conversation you were having with a very well-known coach, who now is actually kind of known or famous for dating younger men. But back then she wasn’t. And she was just in awe of you dating someone younger. And didn’t she say something like but don’t you feel uncomfortable around him or getting naked in front of him or something, right? And what was your response?

Georgeanne: Yeah, I can take full credit for her turnaround because she just got – At first she was just, “What?” And then you could see she got super fascinated and then she got curious and she kept just poking me and pushing me like, yeah, but when you get naked in front of him, don’t you think, “Oh my God,” because he’s probably been naked with women in their 20s and maybe at most 30 years old?

And I just thought, gosh, no, I don’t have that thought at all, but I’m so comfortable in my own skin.

Jenna: Because he was always ripping your clothes off anyway, that’s what you told me.

Georgeanne: I know, yeah.

Jenna: You were like, “He’s always ripping my clothes off anyway, so he must like it.”

Georgeanne: I’m like, “Dude, I wear all this sexy lingerie.” He’s like, “It’s just in the way. Don’t even bother.”

Jenna: So fun. So fun. Good. Okay, so this is what I wanted to get across, right? I really wanted people to feel this energy, rather than kind of the sterile aspect of, “Take these medicines and then your whatever levels will increase and blah, blah, blah,” right? I wanted them to feel this, which is so fun, right, and so important. It just makes you feel like I’ve got so much longer, right? Let me go have fun with it and conquer the world.

But what we haven’t talked about yet is the reason I wanted you on this podcast for anyone that is thinking about their own clarity journey. And I’m just going to read the thing you said. We were on a group call and you said this, and I’m like, “Oh my gosh, you have to come on to the podcast, because this is so important.” So I’m going to read it, okay?

You said, okay, so you were talking about a client that you’d had a call with. And you didn’t know if this person was going to say yes or no. And yet you felt totally confident about not being tied to the outcome, right? And that is juicy enough, because a lot of people are not there. So we can talk about that in a sec.

But then you said, “You know what? When I listen and look back to our first calls and my journals, one of the growths that feels the best is that I know the value of what I have to offer, and it is so good. And there are more women over 40 who want what I have to offer than I could ever help.”

Georgeanne: That’s right.

Jenna: Now let’s break that down, Georgeanne, because I remember when you and I were looking at Geraldine once, and I’ve had Geraldine on the podcast. And she helps people move into digital mindfulness and really break the addictive habits that they have with their phones and digital devices.

And when she was talking about this niche and how much that aligned with her and her mission, she was feeling hesitant because this is what the brain does, right? Would anyone actually want that? And you and I were like, “Hello, the entire planet could use that help.” It was so obvious to us.

And so I have a feeling that some people now listening to this will be like, “Well, Georgeanne just tapped into this great niche. Of course, all women over 40 want this.” But let’s just rewind and talk about kind of some of your doubts in the beginning and then how you’ve moved through it.

Georgeanne: Yeah, so I started getting online and I saw that I wasn’t the only doctor counseling women for hormones. I wasn’t the only doctor coaching women over 40. And I felt like it was a red sea, but you explained to me the blue sea. I didn’t know those terms yet. For your listeners, if you don’t know about that, you can ask Jenna about the red sea and the blue sea. It’s a super fascinating concept.

Jenna: Red ocean and blue ocean.

Georgeanne: Sorry, red ocean and blue ocean.

Jenna: Yeah, and it’s a term coined by Russell Brunson to talk about markets that are really crowded and over saturated versus ones that have a lot of room and so you can pretty much name your price and have a waitlist or out the door. Which, of course, are the offers that we want to create, right? We want to create really unique, one of a kind offers so that people are like, obviously, I need to work with you. Rather than let me compare and contrast between these 50 people because they all sound the same.

Georgeanne: Yeah, yeah. And I think once someone does the work, like you’re so good about getting us to just back and then back and then back like, and who were you in your childhood? Like figuring out what your secret sauce is.

When you do that work and you build that foundation, when you get to the universe revealing to you, as she revealed to me what my gift is, then you stand in confidence with your offer. Because you’re not just trying to pick something out of thin air and then trying to hustle it or trying to sell it. You just have this confidence.

I have this confidence, oh yeah. What I have to offer is something probably every woman over 40 wants, certainly the majority of women over 40. More women than I could ever have the time and resources to help.

Jenna: Yeah, yeah.

Georgeanne: This is so good.

Jenna: And that work of really tying it in and seeing the trajectory of our lives and the things that we do that we take for granted and that people just absolutely love and want to hear. That work itself, it’s really only a couple of weeks or so, right? In the Clarity Accelerator it’s only a few weeks. But then our brain encounters reality and it comes up with all of these other, but if, but maybe not, but what about, right? And that is really what we coach through.

It’s helping you come back and realign to it. And I think that is what you’ve done so well. Because when you talk about this offer, it sounds like you’ve never had doubts about it. But you and I know that that wasn’t true, right?

Georgeanne: Oh yeah, so many doubts along the way. Well, who am I to tell other women, right? Well, all this information is accessible, why would someone pay me to give them this information? Anyone could figure this out.

Jenna: Yes.

Georgeanne: I had so many doubts along the way.

Jenna: Yeah, and would people even want it? I remember that was a big one, too.

Georgeanne: Yeah.

Jenna: Which is hard to imagine now. But really, would people really want this? Would they even want coaching?

Georgeanne: Yeah.

Jenna: Now compare that, contrast that, fast forward to you showing up on a group call and being like, “I did it. I got my whole process down. I wrote out my whole group program. I have the worksheets. I have everything.” Do you remember that?

Georgeanne: I do. It felt like it was overnight. It felt like it was immediate, but what you and I both know is that it takes time for that to come. Just like I think I likened it at the time to being a doctor, it takes years of study, years of practice, and then you have this product. So you do have to put in the time and the work.

Jenna: Yeah. And for us it wasn’t years, but it was you really doing the work to build your beliefs and question all of your thoughts and your inner critic, and build that body of thoughts that allowed you to then create this product, right?

Georgeanne: Mm-hmm.

Jenna: Because I think that’s what people don’t understand, like if you are really doubting yourself and doubting if people want it and doubting if you’re the one to deliver it, and if you’re ready yet to create it, and all the things that can come in, right? You don’t just sit down and create this thing and say, “This is it, this is exactly what they need. I’m so excited to share this.”

Georgeanne: Yeah.

Jenna: And I remember on that call then I was asking you what were the conditions that allowed you to create it, right? Not just so that you can replicate it, but so that everyone in the group can also learn from it and hear you say it, because there are thoughts, there is what kind of state were you in? Who were you being on that day to create that creative flow? And what we were really thinking about, right?

Because our brain can go and concentrate on whatever it wants to, right? But when we’re directing it to just we’ve been spending a lot of time in these kinds of thoughts, that’s when it finally allows that creativity to come through, I believe.

Georgeanne: Absolutely.

Jenna: Yeah. So now just tell us why you think this offer is so great. And I just want all of you listening to just kind of compare yourself. Do you feel as strongly about your offer as Georgeanne feels about hers? And just kind of watch and listen to the texture of her energy as she talks about it.

Georgeanne: So this has been my journey, and I’m well over 40. I’m 57. So I’m just tickled at what I know and what I can impart to other women. And I feel like I’m the one. I’m the one to lead or guide women into how to age, how to have this longevity. And then you have it, how to feel juicy, sparkly good about it. How to feel beautiful going through it and less of a drag. I just like to take the drag out of it for women.

Jenna: For sure, for sure. And then I love that it’s not just because you’re a doctor. Because there are how many doctors that may have access to this information? But that doesn’t mean that they’re the right ones to be leading this group of women through this because it’s about you having really, really experienced it and really understanding on a deep, deep emotional level what it means to really remember who you are.

Georgeanne: That’s right. And I asked that question, well, how come every doctor doesn’t do this, doesn’t quit taking insurance? Because it’s obviously so much better not doing that. You have all this time with your patients and I have more time for myself. And you said, and you’re so right, that doctors are walking around with human brains also.

Jenna: Yes.

Georgeanne: But I just decided I wanted a different way, I wanted a better way. And so I was willing to step out of that paradigm and learn some new things.

Jenna: And do the thought work and hire the coach and make it happen.

Georgeanne: That’s right.

Jenna: Yeah, Georgeanne, keep going because I know this will be interesting for people. So just tell us about, you know, maybe it’s a great offer that you like giving, but why do you really deep down believe that it’s the best thing for your people, right? And why is the value, I know that’s a big sticking point for a lot of people, like why is the value the right price for them?

Georgeanne: Because I can’t even put a monetary value on how much better women feel when they do my program.

Jenna: Yeah, and it’ll last for life.

Georgeanne: And it lasts for life. I tell them, “I’m giving you these worksheets. I’m giving you these handouts. I’m showing you these ways to think. And if I get hit by a truck tomorrow, you’re still going to know how you can feel better as you age.”

Jenna: Right. Right. If I teach you these key concepts that you need to understand about the brain and about your body and about how a lot of things we’ve been taught to think just aren’t true.

Georgeanne: Yeah.

Jenna: Oh my gosh, that’s so good. That’s so good. And why is the way that you’ve laid it out, the actual program and process so good for your people?

Georgeanne: Because it has been my journey as well. And with you, we have scoured the top 10 roadblocks for women feeling younger and rediscovering that. Whether it’s their perfectionism, their thoughts about their body, we go through all those and there’s a worksheet for anything that could be an obstacle for someone. And I teach them how to figure that out. I mean, that’s what coaching is.

Jenna: And right now they have access to you too, right, as a coach?

Georgeanne: Yes.

Jenna: So they get to apply all of this stuff in the abstract. They get to say, but what about my specific circumstance? How does that apply to me? And then you are right there to coach them.

Georgeanne: And then as you know, things always come up.

Jenna: Yes.

Georgeanne: Like my dad unexpectedly died when I very first started with you. And you were so beautiful and showed up so well for me during that time. I was coaching a woman not too long ago, she mostly came to me for this perimenopause, menopausal weight, which is often the thing that is so uncomfortable for women that they won’t seek help for. Came to me for weight, and two or three weeks in realized that she was losing her mind over becoming an empty nester.

Well, when you have a coach in place, it doesn’t matter what comes at you in life, your coach is going to hold your hand and guide you through that with the same concepts, regardless of what the “thing” is in life that’s happening. These concepts work for anything. And so you just get to show them how, for their individual situation, “Look I’m going to help you feel better through this”.

Not feel better toxic positivity, but how to get through it in a way that is healthier than you would without a coach.

Jenna: Yeah. So do you think, I mean, tell us about what you’ve seen with your clients so far in terms of their transformation.

Georgeanne: I love to use this example of someone who is currently my client, who came to me for weight. She started losing the weight, we added some hormones in. And then when it was time for her to consider continuing her coaching with me I asked, “Is there anything else you would like help on?”

And she looked at the floor, I had already been coaching her for probably seven or eight months. I always knew her to wear a ball cap. She was a woman who you could tell could be beautiful, and probably was beautiful at one time, but was definitely hiding from the world. And she looked at the ground and she said, “Well, you’ve shown me things that are possible that I wasn’t sure were possible before. So I’m just going to ask this. Is it possible for me to feel beautiful again?”

And we both got a little teary. And I said, “Yes.” And of course because I could see the diamond in the rough, she wanted to feel it, but she couldn’t see it. So I get to hold space for her. And I still get chills thinking about her.

And then there was this time where I was preparing for her visit. And I was going to ask her to remove her ballcap. This was going to be a very, very dramatic thing, right?

Jenna: Yes, yes.

Georgeanne: So I’m sitting there, she comes into the office, no ballcap. This beautiful head of hair was just thick and luscious and shiny and she had combed it. And I just laughed. We got into the room and I said, “Well, talk about earning bonus points, you’re ahead of your teacher. You’re already onto me, I was going to ask you to move the ballcap.”

And she said, “Yeah, it’s funny. I just quit wearing the ballcap one day. I just got up and I was like, okay, well, we’ll let’s go on to the next then.”

Jenna: Oh, I love it.

Georgeanne: And now she feels beautiful. I’ll ask her, “Do you feel beautiful?” She says, “I feel beautiful. Not all the time, but sometimes. More often as time passes.” So, whoa.

Jenna: Yeah, and that’s about retraining your brain to believe that more and more often.

Georgeanne: Absolutely.

Jenna: Oh my gosh, I just love the symbolism of the ball cap because I think all of us, as women, there are so many times in our life where we do want to hide for whatever reason. Where it is comfortable to just be small and not be seen and blend in. And we all know that. It’s that quintessential scene in the movie where the woman has the bun, you know, the librarian or something. And she just shakes her hair free, and where she just opens herself up to being seen by the world.

Georgeanne: Yeah.

Jenna: And here’s your client, just taking off her ballcap. That’s so symbolic. And so beautiful. I love it. And I know exactly what you mean, obviously, when my clients come in and they’re like, “Do you think maybe I could...” And I’m like, “Yes, absolutely. I see that for you.” Right?

And that’s the beauty of being a coach, is that you can hold space for that transformation long before your clients really believe in it themselves. And then help accelerate the journey for them, of course. So good.

Georgeanne: And it’s really fun when men recommend their wives, or their sisters, or their mothers to me, because they tell me, like they’re kind of like, “I see this woman, she’s so beautiful. But I can see that she doesn’t feel it anymore.”

Jenna: Oh, that’s so sad.

Georgeanne: And I’m like, “Yeah, bring her in, let’s have a call.”

Jenna: Yes, yes, yes. When everyone around you sees it in you, but you just can’t see it in yourself. Oh my gosh, I have not even really thought about the parallels in our work, but they’re so glaringly apparent, right? Because I’m helping people with their secret sauce.

And it’s so apparent, I’ve told stories about how I’d have this client and she was saying, “Well, I don’t know if I should just teach this course about LinkedIn, or if I should do like high-end art collection with private clients.” And she was like lounging on this divan with beautiful art surrounding her just looking like a queen. It was so easily obvious, you could just see that this is not normal. This is her, this is so distinctly just how she is.

And another client I remember that wasn’t sure about is she the one or does she really want to help people lose their inhibitions? And why would they come to her? And she would come to calls, I swear in her underwear. And she would just be dancing around on lives and everything, like very uninhibited.

And these are the things we don’t see in ourselves, but everyone around us can see it. And when we can start to correlate – I think on Kerry’s podcast she mentioned this. Like if I can just start to see, if I can start to close that gap between what others see in me and what I see in myself, right? And we can really own that, right, women will change the world.

Georgeanne: Yes.

Jenna: I mean, things would be so different. I love it. I love this vision of all of these very confident, very sexy women over 40 walking around the world with your help.

Georgeanne: Yes.

Jenna: So good. All right. And on that we will close.

Georgeanne: Thank you, it’s always so fun to interact with you in any way, Jenna. Thank you for having me on today.

Jenna: That’s so great, thank you for coming on. This is going to be really helpful for a lot of people to see how you have done this for yourself. And anyone that thinks, “I want to feel this way about my offer,” you can.

Georgeanne: Yeah.

Jenna: All right. Bye, my friend.

Georgeanne: Bye, everybody. I hope you have a great and juicy day.

Jenna: And something that I did not mention when we were in the interview and it just hit me like a light bulb later, I never mentioned that I too am on hormone therapy. And I think that is really important. How did I not mention that when we were talking?

I think it’s really important to let you know that, so that regardless of the decisions you make for yourself, we can at least normalize all the different decisions available to us.

And so I’ve worked with people that have said that none of us should be experiencing perimenopausal symptoms if we were living right and eating right. And I’ve worked with other people that would think that actually, even if you’re not experiencing dire symptoms of any kind, it still might be the right decision for you to get some hormonal support for a lot of the reasons that we talked about in this episode.

And so women don’t really talk about this. And I think it would be really great if we did, and if it were completely normalized and we were making our decisions purely based on what was right for us, rather than a lot of fear or stories or shoulds and shouldn’ts and what does this mean about me that can come up with a lot of our healthcare decisions.

Hey, if you’re a coach who wants true clarity about your secret sauce, your people, your best way of doing business, and how you talk about your offer, then I invite you to join us in the Clarity Accelerator. I’ll teach you to connect all the dots, the dots that have always been there for you so that you can show up like you were born for exactly this. Come join us and supercharge every other tool or tactic you’ll ever learn, from Facebook ads to manifestation. Just go to TheUncommonWay.com/schedule and set up a time to talk. I can’t wait to be your coach.

Thanks for joining us here at The Uncommon Way. If you want more tips and resources for developing clarity in your business and life, including the Clarity First Strategy for growing and scaling your business, visit TheUncommonWay.com. See you next time.

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