Ep #26: Becoming the 7-Figure CEO with Kat Haugh
Episode Summary
Kat Haugh joins Jenna this week to share a new way to think about business and the parts of her mindset that have allowed her to grow to multiple 6-figures in just two years.
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Show Notes
Are you at the point where you know there’s a new evolution of you in your business that wants to be birthed, but you’re not quite clear on what that would actually look like? Where, even when you’re not talking about your business, you’re thinking about it, and not in a good way? If this resonates with you, you will love today’s conversation because that was the exact story experienced by this week’s guest.
We all have the power to create what we want, and Kat Haugh is a perfect example of this. She has done the work and undergone an incredible transformation in such a short time, and she joins me this week to share her wisdom on becoming the CEO of a 7-figure business so that you can implement what she’s learned to accelerate your journey. Kat has a unique way of thinking about business and is sharing her thoughts for you to adopt in order to create what you want in your life.
Join us this week as we dive deeper into how our unconscious needs and beliefs cause us to do things that don’t serve us and how fuelled Kat is by fulfilling her purpose. Kat shares how she learned to move through limiting beliefs in her business and the parts of her mindset that have allowed her to grow to multiple 6-figures in just two years.
What You’ll Learn From This Episode:
How Kat learned to step into the self-concept of being the CEO of a 7-figure business.
The importance of paying attention to what’s really going on in your business.
Why tending to your inner world will enable more to come to you in your outer world.
The concept of Magic Dark and how it can help you in your evolution and growth.
What Kat has learned from working with Jenna and how she is putting it into practice.
How Kat learned to give herself permission to communicate.
The difference between the coaching experience and simply listening to podcasts.
How Kat used to be petrified to say no to clients and prospective clients, and how she changed this.
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Full Episode Transcript:
Are you at the point where you know there's a new evolution of you and your business that wants to be birthed, but you're not quite clear on what that would actually look like? And while it's nice to be able to talk to your partner about it, and about the day-to-days of business, too, you know you need to put a cap on it, because you don't always want to be talking business with your partner. And your partner, sure as hell, doesn't always want to be talking about your business either.
And even when you're not talking about business, you're thinking about business, and not in a good way. Maybe, you're rehashing that conversation you had with a contractor. Or, you're second guessing taking on that client. Or, you're gaming out exactly how to say or do something to get the best effect.
If you can relate to any of that, you're going to love today's conversation with my client, Kat Haugh, because that was her story, too.
You're listening to The Uncommon Way Business and Life Coaching Podcast, the only podcast that helps you unlock your next level in business and life, by prioritizing your clarity and your own Uncommon Way. You will learn to maximize your mindset, mission, messaging, and strategy in order to create a true legacy. Here's your host, top ranked business coach and reformed overanalyzer turned queen of clarity, Jenna Harrison.
Jenna Harrison: Hey, welcome back to The Uncommon Way. How are you? How are you, really? This episode is dropping the week after the new year. And, this is a time that can bring up lots of emotions. We're assessing our ‘22 business, we're thinking about the year ahead. A lot of us have had a lot going on with kids out of school and family visits, and everything that brings up.
For me, up until a few days ago, I was in a place where everything's going right in my life, in the grand scheme of things. And I have so much to be thankful for, and yet have a very loud part of my brain was convinced that everything is wrong. Which, brains will speak up about that from time to time, right?
I was observing it and seeing it turn a circumstance, like us having a pipe freeze and start leaking on Christmas Eve; luckily, we had no damage to personal property. But I watched my brain translate that into sentences like, “We can't catch a break. God obviously does not want me to sleep.” Very victimy.
I just want to suggest, for whatever's been coming up for you and for me, too, that we just take a beat and let it all be there. Whatever gets generated, positive and negative. So, you might feel on fire with resolutions or plans for this year. Or, you might be feeling heavy and tired. Or, you might be feeling more of like a limbo. Whatever it is, this is typically a time of transition.
And as ambitious women, we can tend to rush through and overlook our transitions. But there's so much wisdom if we can step back a little. Especially when we observe our inner world from this curious, interested place. So, let's just observe wherever we are. Let's be okay with it, and see what it's like to feel that, right?
Because as we build that capacity in our bodies, with that emotion and any other, they cease to rule us like they used to. We don't have to go out of our way to avoid them. And if you want some instruction on how to be with those emotions, listen to the episode called “The Number One Skill for Entrepreneurship”. We'll link to it in the show notes.
Oh, and actually, another good one. This is for those of you who are tempted to bypass the positive emotions that come with your accomplishments and blessings in 2022. You should check out the one called “Learning to Receive”.
Alright, before we move on, I have to let you know that my husband got me the most amazing espresso machine for Christmas. It is so stylish; it's just amazing to look at. It’s super small; it's so cute. I don't like to accumulate a bunch of stuff, let alone big stuff.
I mean, I'm the girl who wants to be free to just move to Europe whenever we want, without the headache of wondering what to do with the huge house that we bought to put all of our stuff into. So, this is just perfect. But also, it makes the best cup of coffee. It's ‘coffee house’ level coffee. Oh, wow. It is so, so good. I just wanted to pass that on. The brand is Casabrew. Okay, just had to share.
I have a special guest for you today. Katherine Haugh here; she goes by Kat. We're continuing the series where you get to hear about the clarity evolution of some of my clients, so you can accelerate your own journey. You get to learn their juicy thoughts and perspectives, and decide if you want to make them yours.
Of course, this is what we do inside the Clarity Collective all the time. And for those of you who are new here, the Clarity Collective is the larger group comprised of Clarity Accelerator clients and private clients. We all get together and we workshop together, and we share wisdom in a mastermind.
I came to the conclusion that the greatest gift I could give you all, to thank you for coming in on the ground floor of this podcast, was to help you experience a little of that and to build belief and absorb the wisdom of your peers. It is so powerful to realize someone has just expressed a belief that you have too, but you never even realized you had it. And then, hear how they worked through it.
That is just priceless information. It saves you so much time and frustration. And to have someone normalize your fears, that's priceless, too. And to hear what's ahead for you, so that you're not surprised when you get there. And most importantly, to help you see the evidence, and therefore build your own belief more easily that this is totally available to you, too.
I spent decades thinking that the kind of clarity and deep knowingness that I longed for was something elusive, right? And I just had to wait to have this blinding lightbulb moment that would change my life. Or, maybe I'd have to grind away for years and years to achieve it somehow.
Often, I internalized my confusion and uncertainty. And I told myself things like, “I'm just too indecisive. I don't know who I really am, and I can't get in touch with what I really want. Or, something's wrong with me that I overthink so much.” But if I had had someone say, “Oh, yeah, yeah, I used to be there, too. And now a few months later, I'm in such a different place. And all I really had to do to get here were a few key things. So, you're probably closer than you think.”
I mean, I can see in hindsight that so much of my clarity was already there, I just wasn't tapping into it or letting myself tap into it, and own it. I mean, if I'd had that, not only would that have been like giving water to someone dying of thirst in the desert, I would have been so grateful.
But I bet it would have relaxed my brain. And, it would have helped some of those clarity insights start surfacing earlier rather than later. It would have shown me that help is available, that I don't have to do it on my own. And that it's actually really smart to use my money to accelerate my timeline. Right? It's all right there for me, as soon as I decide to allow it in. So, those are some of the gifts that that I want to give you. I want to give you relief and hope.
Kat is such a great role model. You'll see how even very accomplished business women still have a lot of the same thoughts you do. And they still move through periods of uncertainty where it helps to get outside perspective. You'll see how our unconscious needs and beliefs can cause us to do things that don't really serve us; like work longer hours and waste lots of energy and brain loops, that keep us from really seeing and utilizing our own strengths and gifts.
She's going to share how she's been able to move through so much of this in a very short time, and what that actually looked like. And what I love. is that you're going to really see the parts of her mindset that have served her and allowed her to grow her business quickly, to multiple six figures in just a couple of years. I know this conversation will serve you, enjoy.
Hi, Kat, thanks for coming on.
Kat Haugh: Hi, Jenna. Thank you for having me.
Jenna: So, I thought we'd just dive in, like we always do. And if we could just hear from you what was going on in your business, and life, of course, before we met.
Kat: Yeah, that sounds great. So, I have been working as a freelancer for about a year. I had a full-time job always, and then kind of a side hustle for many years. And eventually that built up to quite a few contracts and opportunities, that I decided to take the plunge and start my own business.
And in doing so, I found myself in a position where I was having a lot of opportunities come my way, but struggling actually with feeling clear about what to say yes to and what to say no to, and what I really wanted to be doing. I had a couple of kind of challenging experiences, just professionally, that I found myself actually talking to my boyfriend a lot about.
Jenna: As we all do.
Kat: And I was like, “Oh my gosh,” you know, like in between calls going and running into the other room being like, “What do you think I should do?” And, he would be helping me. And then we kind of both were like, “Wow, this is really getting to a whole other level.”
Where he was kind of becoming like both my boyfriend and my advisor on work. And I found myself really needing to speak with somebody who could help me understand myself, and what decisions I need to make to get to clarity. Around, not just the life I want to live, but also how work fits into my life.
And so, that's when a divine force really brought me to you. Because I was like, ‘business coach, executive business coach for female entrepreneurs’, I was just googling around. And, you were one of the first profiles that I saw. Something just like, had me click on your page and send you a note. And then, we had our first call.
It felt very much like a divine intervention that connected us. So, that's in a nutshell, kind of what I was experiencing and what brought me to you.
Jenna: Yeah, yeah. I remember actually, now that you say that, I remember your words being magnetized. I just felt magnetized as I was reading it, and I was… You were already clicking the Schedule A Call; schedule a call. And I love that, because that is what we want to create for you, for everyone, is that kind of experience. That our clients build that kind of experience with us. That's so fun.
And weren't you also like, hadn't your boyfriend actually put a limit on work speak?
Kat: He did. We agreed to a 20-minute max, and we would actually like look at the clock and be like, okay, cool. And I would have to think like, okay, what's the most pressing? He would actually joke with me, like, “I'm gonna send you an invoice at the end of the week for the hours that I’ve spent, you know, advising you and your business.”
Jenna: You were in a big transition point in your business. You knew you were about to grow into something else, and there were a lot of questions coming up around that. Right? Can you talk about that?
Kat: Yeah. Absolutely, absolutely. So, my kind of main orientation in my work is, I would say, as a visual storyteller. That's, I think, what I'm most known for in my sector. I work generally, in like the social good sector, doing a specific kind of research and impact measurement. But the way that I approach that is through visual storytelling techniques.
That's really what kind of prompted my freelancing career and what people come to me for support with. And I started noticing, I think over this past year, in bits and pieces, that I felt my self-concept shifting. Where sometimes, I felt that people would come to me for visual storytelling support; they needed an animation or an illustration or graphic.
But really, what I offered them, which I felt like created the most value for them, is synthesizing content and helping them think or learn together differently. Or, starting to help them think through the strategic value of the information that I was helping bring to life visually.
And so, my understanding of myself as a professional kind of started to shift. And that's really, also what was happening at the time where contracts were coming to me and opportunities were coming to me, and I started to feel a bit confused about what my services are. Am I a visual storyteller? And this aspiration of wanting to become more of a strategy, partner strategist?
I think one of the things that we identified very early on, is kind of a reticence on my part to fully step into this next identity. Also, as a CEO and founder of my company. So, it was kind of like, freelance visual artist into CEO/founder/strategist. And even now, saying that, feels like wow, that really is a big jump.
Jenna: Yeah, yeah. And thought leader for the industry, as well. I think what I picked up from you, was that almost every time you were working with a client, you were, in the back of your head, thinking, “I could do so much more. I could be doing so much more. But what?” Like, “What am I actually going to say to them, about what I can do for them? What do I want to do for them?”
Kat: Yes, absolutely. I think I struggled also, with this feeling of if I became a strategist, this other person, then I would have to let go of this other big piece of my professional identity, of being a visual storyteller. And, that being a difficult thing for me to do. I remember even telling you, I don't know how to talk about the work that I do clearly, because I feel that I wear so many hats.
I have a research background, but I do visual storytelling and communications. But then, I do strategy and helping teams learn. And you were the one that pointed out to me, “Do you have to let these identities go? Like, is it in the creative mix of these different orientations where your strengths lie?”
And that made me feel really free in a way that I hadn't been before. I was like, wait, but now, I'm not going to be the visual storytelling person, I'm going to be the strategy person. And I had a hard time feeling limited in having to choose one professional identity.
Jenna: Yes, yes. Rather than approaching it from ‘I can do whatever I want to do’, and then create the clients around that. That feels so uncertain in the moment. Right? It feels so tenuous. Maybe, you're getting your hopes up? Could it be that good?
Kat: Yes, exactly. And I think on some level, even now, just thinking through this with you, I think on some level, I felt like oh, but if I really transition into this other role, there is a little bit of letting go. For example, if I'm not just doing the visual storytelling piece, I use that as a tool in strategy work, then, when people are coming to me for visual storytelling work, I would say no, actually, I do strategy. And, visual storytelling is a piece of that.
I think, on some level, I felt nervous actually, to really go forward with this new professional identity and step into that shift. Which would mean my circle of focus would kind of move, and I would no longer be saying yes to things that were falling in my lap.
Jenna: Yeah, you’d lose all of that business, and all of those clients. And then also, you were talking about kind of the fear of moving into that, but there was also a personal component, right? A fear of what that would mean for your personal life. Can you talk about that? Because I think so many of us can relate to this.
Kat: Yeah, yeah. And this kind of comes with a little bit of a story, because I've been thinking about this recently. I did this business retreat with one of my closest friends, that I told you about. And I remember, we went on this retreat, and we were like, “Let's spend some time in this beautiful beach little bungalow and sit, and like, look out at the sea, and like journal what we want our businesses and our lives to be.”
I spent quite a bit of time over those couple of days envisioning what I wanted my life to be like. I woke up in the morning, and I had fresh food in the fridge, from the market nearby. And there's music playing and this peaceful, beautiful life with this family, that I envisioned for myself. I fell in love with that vision, I was so happy with it.
And I think I struggled, at the time, to fit my life, my work life, into that vision. Because I was like, oh, and then I go upstairs and I do some work on the computer. And then, I come back downstairs, you know, and I'm back in my life. I remember at the time, I was like, this is odd, you know, to just feel like I had such a blank slate, when work, at the time even, was such a big part of my life. I couldn't reconcile the two, in bringing them together.
I think that connects, because something that I was struggling with when we first started working together, was this fear around stepping into this CEO/founder energy. Or, the strategist energy would somehow bring me to become somebody that I didn't like. I think that I, deep down, had these beliefs that being a CEO or being a business woman meant working all the time, feeling stressed. Maybe like, feeling kind of too in control, like having too much authority or demanding discipline or perfection from others.
I had all of these kind of thoughts below the surface kick up. Yeah, that really scared me. And I was particularly scared of the way that if I became this CEO, ubermensch woman, that I would then treat other people who would work with me poorly. That I would demand too much from them, or that I would basically experience myself really negatively.
I think I'm still trying to reconcile breaking down some of those thoughts around like, wait, you know, you can be a wonderfully compassionate but also direct, and kind CEO. And you can also, live with immense balance and have lots of beauty in your life. I think that's something I'm still trying to put the pieces together.
Because I think probably, what a lot of people would resonate with, it's this idea of working hard. Also, in my mind, I think still translates to working a lot. And I'm now trying to kind of retrain my brain also, around being an ambitious and passionate woman, and what that looks like for me as a leader within a team, or leading my own business.
Of still wanting to do that, in my own way; with humor and kindness and softness, and still experiencing a lot of success.
Jenna: Yeah, because I think what we haven't told the listeners yet, is that you're already at multi-six figures. And we both know that this business you're envisioning is a seven-figure business. And you are planning to bring on other people to be part of the collective. To provide this amazing work for this, you know, wonderful social good organizations.
And that, in your brain, will require so much change. You're going to go from this independent freelancer lifestyle into something that will probably be terrible and you will hate. It's always the competing vision. Right? And the fears.
Kat: Yeah, yeah. And I think it's a little bit like breaking down or challenging these dichotomies that have existed in my mind. Like, even being successful and earning a good income in the social goods sector is a dichotomy as well, in and of itself. That you can bring a business acumen, and, you know, be smart and offer incredible services. And earn a great income, while still doing good things for the planet, and the people that live on it, you know?
So, I feel like, in a lot of domains, a big part of the work that I'm doing mentally, is breaking down these dichotomies that I've been given, and also that I've believed in my life. That if you're a CEO, this is how it looks like. If you're making money, this is what it means. Or, you know, to live with balance also is a type of success and can mean that you're financially successful, as well.
And then, it's all possible. I think it’s like a big part of the mental journey.
Jenna: Yes, yes, absolutely. And we should also mention, we're not going to name any of your clients, but when the Kat talks about the social good sector, she's talking about foundations that are going out to create like philanthropic organizations. And places that are looking to create change in the world, on a social level. That could be through all different humanitarian programs, also environmental programs.
Anything you can think of where funds are being directed towards creating a new world, I would say, are the people she's working with. So, anything from a government organization to a wealthy individual, or a group of wealthy individuals, who have said, “Let's start directing our money in the ways that we want,” are her clients.
So, I think I'm bringing that up for a couple reasons. One, is so that, of course, people listening get a better understanding of what you do, and can think about if they know anyone that needs your services. But also, because when we were thinking about what do you want to do, then the next stage was, who are you actually talking to?
Is that potentially different than who you're talking to now, with the visual storytelling? And we started to see the answer was, yes.
Kat: Yeah, yeah, totally. And I think that is also something that has shifted for me, is that I can choose who I work with. That was actually revolutionary. I think as other folks who listen to your podcast who are freelancers, like I was in the mentality of more clients equals more success. And even in the past, I've had some experiences where I saw red flags, but I still had this billboard in my head that said, “More clients equal more success.”
I've never actually entertained the thought, oh, I don't have to work with this person. Or, even more, I can envision and detail the type of people who I would love to work with. Who would benefit the most from my services. Who we would have kind of like a symbiotic dynamic. And that I can call in those people and look for them, that was very revolutionary for me; it’s changing also, from a freelancer mindset.
Or, maybe it's a different kind of mindset, but that still feels incredibly freeing. And it takes more mental imagination than I thought it would, actually. Because I'm also somebody who really appreciates people a lot. I pride myself on being able to work with lots of different kinds of people. And to see when people can be challenging for others, and find a way to be like, oh, well, they're trying to express this, or I think this is what they're trying to say.
That's something I've always really admired about myself. And also, it takes a lot of energy to work with people who are not best matched for me, in this given moment. So, it's very cool and uplifting to think, who would be my ideal clients? And, what would they look like? And now, how can I envision them so that I'm calling them in, or paying attention for them out in the world?
Jenna: Yeah, yeah. It's so amazing to think that, A; we have the power to create what we want. And then, B; that we can actually, through our clarity, create something that is ideal for them, too. And, completely ideal for us. That will lead to a work environment that we absolutely love, and that doesn't feel so draining. Rather than taking on 50 of the smaller jobs, we could take on a fewer number of jobs that are actually fantastic for us.
Kat: Yeah, absolutely. I think it has something to do with different choices. Like you said, this one time in a podcast around wanting to be location independent. And then, I think there was something else around maybe, like time independence. There's also something… It's like about giving yourself permission to choose that you can choose who you work with.
I think that's also another kind of dichotomy. Because when you go to a 9-5 job, it's like, here are your colleagues, and you learn how to work well with others. And I think, when you're creating your own uncommon way, you can basically look out and say, who are the people for me, who I can best serve? You know, they need this or they're experiencing that, and I can speak to that.
And that's also a very different skill set and way of thinking about work, in terms of that's always, to me, seems to be something that was fixed; you work with who you work with, and you make the best of it, and you learn. And now, this is a different skill set. Like, how can you look out into the world and find people who would best fit with you? And you best fit with them?
Jenna: And be discerning. Yeah, you're absolutely right. Yeah. So, I think on the one hand, we see that if you have that mindset of, you need to work with whoever you need to work with, then your brain isn't going to start to ask the questions and think about what you do actually want. And, start calling in the people you do actually want. That makes such sense, right?
And so, I'm thinking about other ways where we can see this playing out in your story, so that people can start to see it in themselves, as well. Where, just because of the frame that we're looking at the world through, we're narrowing our possibilities substantially.
Kat: Yeah, absolutely. It’s like what you've said before, with setting uncommon goals, that actually, looking towards the past to set your goals for the future, is what we've been taught to do. But actually, is not the most helpful way to actually come up with really transformative goals.
And I find that, for myself a lot, that even with thinking, what do I really want to be doing? I feel the frame that I'm in, and I feel the kind of like pull towards like, this is good. You're here Kat. You know, no need to look beyond. This is familiar, we're comfortable here. We have no problems here.
But I can feel that it's a mental and emotional stretch to think beyond that frame, and to go to the kind of impossible landscape beyond the unknown. One thing related to this, that I was thinking about, was the value that I've seen in tracking my time and paying attention to my energy levels throughout the week.
Because like we were just saying, I've never actually thought who do I want to work with, because I always thought that was just a fixed condition in the world. Like, okay, well, these are just my colleagues and my clients just come to me. And I say yes, you know, and am working with them.
So now, it's changing my mind to really think differently about that. And I think one thing that is helping me, is actually really paying close attention to what my experience is throughout the weeks. And not just in time management, but also in energy management. Which has been a big shift for me, too.
Because sometimes I'll have like 10-hour days that I feel phenomenal at the end of the day, and I'm closing my computer at 10 o'clock at night. I'm like, I could go out dancing. I'm like, full of energy. I have all this inspiration. And other days, I’ll have much shorter, like four-hour days, but I feel absolutely exhausted and grumpy. And I'm like, you know, the volume on my inspiration part of my brain has turned way down.
Yeah, so that's something that's been also very telling. It's revealed some new insights for me about where I get inspiration from, and also, which client engagements are consistently giving and taking energy, and which ones are kind of like consistently having me feel flat afterwards. That's been enlightening.
So, I'm like, whoa, actually, I didn't realize that because I hadn't been paying attention. I just thought, these are the people that I work with, period.
Jenna: Yes, yes. And, it's amazing that you can track your energy. And then we also wanted to track inspiration for you, because that's such a huge part of your value-add for your clients. All of these different variables really can be tracked. It's just that we're so busy, right, we don't stop and pay attention to them.
Kat: Yeah, definitely. Definitely.
Jenna: And yet, what could be possible if we did? If we were in that state more frequently?
Kat: Yeah, definitely. Yeah.
Jenna: I think another interesting angle, is the idea of you stepping into that self-concept of CEO. Because I remember when we first started talking, a lot of the ways things were manifesting for you, like difficult interpersonal relationships, or taking on clients that maybe weren't best fit clients, and working extra hours to accommodate their needs.
If you were in that future self, of the owner of this amazingly renowned strategy partner organization, or company, I guess; strategy partnership company. Those things probably wouldn't be happening.
Kat: Yeah, yeah, definitely.
Jenna: I think we talked about that on the first call.
Kat: Yeah, yeah. Do you think I was experiencing those things because I was calling them in mentally? You know, because I think at first, when we started working together, it really was like a lot of the interpersonal challenges I was having with somebody that I hired, and really struggling over that.
And yeah, what's your take on why that happened to me? Is it because mentally I was also struggling with this identity, or I created a lack of clarity somehow, energetically in that relationship? Or, it was meant to serve me, to help me evolve, or all the above?
Jenna: I think the latter. I think that there are always opportunities for us, until we start to get it and we've really integrated it. Not just understood it the first time, but really integrated it to the point where those are just the decisions we make. And, that is just how we show up. And, that's how we speak. And then, the universe is like, okay, good. She gets it. On to the next bit of learning. There's always more.
But what is so fascinating is that when we're in the middle of it, all of these symptoms present as isolated issues, right? It is like the interpersonal part over here, the people pleasing over here. And then, there's this part, which is I don't quite know what my company would be. Which we now know, in hindsight, was really more about, can I do this also?
And that really, the unifying, stuck point behind all of it, was about the room you had to grow into this person, for whom those would all dissolve. Those things just don't occur anymore. I remember, we did some early visioning with you. You were sitting around the table with the people that work with you in your organization, and there was some conflict, but it was very healthy conflict. Do you remember?
Kat: Yeah, yes, I do remember that.
Jenna: Yeah. It generated very creative results. It was actually a really great thing to have happen. And it felt enlivening and exciting, rather than draining.
Kat: Yeah, absolutely. I think that's a perfect example of something that used to scare me, that I now feel like kind of oddly excited about. Like, that's really when I know that I've, like evolved, or I've like grown in some way. Because even with this recent experience of, I used to be so petrified to say no to clients. If they would reach out and say, “Hey, can you work with me?” And I would say, “No, I can't. I'm unavailable. I just don't want to.” Who knows?
Jenna: Or, “This is my price. I can't bring it down anymore.”
Kat: Yeah, exactly. Recently, I did say no to a prospective client. And I remember telling you afterwards, I felt like a beam of elation. Because I just felt like, oh, my gosh, that is such an amazing feeling to say no to this. Because it feels like a true no. It feels like a great no. I loved the reason for saying no. I did it so beautifully. You know, not with over explaining, not too much fluff. Just like clear, direct, kind, and it's a no.
But now, I feel like when people come to me, I'm excited that I might potentially have to say no, because it actually felt so surprisingly good. And similarly, with this other experience that I had with somebody who I hired. We had some interpersonal conflict. I've learned so much from that, that I'm excited already to be starting to put some of it into practice.
From like, “Cool. Next person I hire, I'm going to be doing this. And I'm going to make sure now, I know to check for these things and make sure we're aligned, and be a better communicator. And just like double and triple check, and kind of do all these things that I could have done better in this previous setup.
It makes me feel even more powerful. And it's like I see myself as having less sleepless nights with this new information in my pocket. Where I'm like, “Cool. There. These are tools now that I have, that will help me keep my peace, and my sense of calm throughout my days, and sleep well at night.” So, I would have never guessed that the no, and these now new tools, that would give me this sense of elation, and power to maintain my sense of self and sense of peace.
Jenna: Oh, that's so good. Because it's amazing to think about. I mean, it's what, been a month? Maybe it's been two months, perhaps that we've been working together. And isn't it amazing to think back on how much brain space used to be spent on worrying about saying something correctly to the right person? Or, thinking through what that person meant when they said that? Or, how could they say that? Or, why were they thinking that way?
I remember once saying to you… You had left me a voice note. And I saw you as such a master communicator. As I think anyone listening to this podcast would probably agree. And, you didn't, at that time. And I remember saying, you were leaving me a voice memo wondering would this be appropriate? Should I say this?
And I said, “What if you went back and listened to that, but you ended each of those sentences with a period instead of a question mark?” It was all there. It was just the way you were speaking it, that made it feel confusing.
Kat: Yeah. And I think this is like what we've talked about, too. I think you said it's like the experts dilemma, or this feeling of you always minimize your own innate brilliance. Because it has come easy or something. I see that a lot in my friends or colleagues. Where they'll be like, “Oh, yeah, I just whipped this together.” And I'm like, it's incredible.
That it's like this feeling that if something comes easy to you or you haven't struggled with it, or something, that you feel that like you're not as good at it as you really are. Seeing myself as a powerful communicator is something I feel really excited about. Stepping into that identity, because I do really love to speak and write. And trusting myself and getting in the practice of articulating my own opinions is also like a muscle to flex.
And something that I've noticed a lot in myself, is my desire to ask for permission or advice from others as a default. Rather than just sitting quietly with myself and being like, what do I want? What do I think? Is it the right thing to do?
And so now, I'm trying to challenge myself in moments when I would be like, let me voice note Jenna to hear what she thinks I should do. Or, let me call my friend. Or like, let me go to my boyfriend who’s already off the clock. He already did his 20 minutes, and I’ve asked for some over time. Now, I'm like, what would I do? And how could I explain my decision instead of asking for advice?
It's like shifting my mindset to being like, “Hey, Jen, I just wanted to let you know, this is my decision.” And even without sending a voice note to you, I just articulated it out loud, and then like, cool, I feel great about that. I don't need to send that.
Actually, it’s been still a struggle, to be honest. Sometimes I find myself like, within immediate, like, I should check. I should check what other people think I should do. But trusting myself and trusting my own opinions is also part of giving myself permission to communicate like I have. I have great opinions and insights. And I don't need to ask other people for advice on every little thing.
Jenna: Yeah. It's just amazing to see your transformation in such a short period of time and you do all the work. You're listening to every single podcast episode; diehard. You are diehard journaling. You're coming up with your reflections and insights. So much happens in between each of our calls. And, we're meeting weekly.
So that's, it's just a lot of transformation that can happen in a short time when you are that interested in it. And I think it's so fun to watch you do this. To see you at work and how much a person can change when they put their mind to it. And, we can see it so clearly.
Now, in hindsight, if you had the conflict between really being a warm, caring person, and this other side, which would be this abrasive and harsh CEO that bulldozes over people, then that would lead to a lot of question marks every time you were communicating.
And when you settle into the, “Actually, there is no conflict here,” so absolutely, who I am, I can create whatever I want to create. And I can fail along the way. I can get some things wrong, and then I can go back and make them right. Then the question marks, they disappear.
Kat: Yeah, yeah. Yeah, that's definitely true. So, I feel like, like you would say, entrepreneurship made you Woo. I was like, already, woo. But entrepreneurship has taken me to another level. I really like how much my mental state becomes a reflection of my reality. Even with coming on this podcast.
Like you mentioned, I'm like your diehard number one fan girl. Walking around the park near my house, listening to all of your podcasts and really even saying out loud, because I'm such an external processor, like, “Oh, my God, great point. Totally.” People in my neighborhood are probably like, “Oh, there's the podcast girl, again, just doing her loops. Talking to no one.”
Jenna: I love that visual.
Kat: Even I said, in my mind, like, oh, you know what would be so cool? Is if one day Jenna would invite me to come speak on her podcast. And later that day, you were like, “Hey, Kat. I really think you should come share this experience on the podcast.” So, I'm just a huge believer. And other people in my life are becoming even bigger believers through what they're experiencing, what they're seeing that I'm experiencing.
When you tend to your inner world. How that then, comes alive in your outer world. And like, how they mirror each other. I really, really experienced that. And something that I learned in the woo world, is this concept of magic dark. Have you heard of this before?
Jenna: No. Tell us.
Kat: What we were just talking about, where the universe will send you experiences to help you evolve. Like, say, for example, you would say, I really want to date somebody who's emotionally available. The universe would send you emotionally unavailable people as kind of like little tests for you to say no to.
And your magic dark, is usually when you finally say the No. So, like, or you finally kind of evolve. And it's called the magic dark because sometimes it can be a little bit painful or sad, because you're letting go of a mental model, or you're letting go of something that has felt familiar. For example, dating emotionally unavailable people. Saying like, “No, I don't want to date this person.
Jenna: I'd rather be alone.
Kat: Yes, I'd rather be alone. That feels painful, and then a month or two later, an emotionally available person comes along, when you're like least expecting it. And I've seen that now, too, in my business. Sometimes these painful moments, which feel like the culmination of a big lesson that I needed, I was learning in bits and pieces, building up to this moment. And then, once I stepped across that, I feel different. And now, I am experiencing something totally different, too.
Jenna: Yes, yes, that is such a great explanation, I think, for how I perceive coaching for myself. It's like I'm getting these little aggregate bits of information, but it's difficult for me to see in real time. And when I work with a coach, and there's that level of objectivity there, it really helps me accelerate, consolidate, and then integrate those lessons so much more quickly, than I would on my own.
But I don't know. I mean, actually, I'm really curious because you do love the podcast so much. And so, for anybody that is listening to the podcast regularly, what do you think would be going on in your business if we weren't working together, and you were just listening to the podcast? What is different about the coaching experience that someone isn't necessarily going to get from the podcast, do you think?
Kat: I think I love listening to your podcast because you have a relaxed authority and the acoustics are incredible. As I'm now understanding the backstory of the magic.
Jenna: She’s looking at me in my closet.
Kat: But I think listening to them alone, would keep me in an intellectual space and not in an application space. I think I'd be like, oh, that's interesting. I totally agree. Great. Yes, great point. I totally agree. And then, I would go back to my life. And I would still struggle with these immense difficulties, but not know how to take from the podcast and put it into my life at the speed and scale that I experience in the coaching sessions.
I think that's a big piece. Maybe I would be able to say like, oh, cool, I'll take those five tips. And, let me try to integrate them this week. And I'm sure it would show up in my life in some ways. I think the scale and the speed would be really different.
And, I think it's also the personal factor. So, having somebody else who has a coaching lens and who also has expertise in clarity, be able to mirror back to me what you're seeing in me, I think that is so invaluable, because it's so personal.
And like you said, even for your own experience, sometimes it's just very difficult to actually see yourself and to see the connections. You know, like even when before we started working together, I was like, I'm sure that I'm going to be repeating myself sometimes, but I don't hear it, you know? For you, you hear it, you can see the threads, you can summarize it back to me and say, it sounds like you're struggling with a self-concept, really feeling like the CEO that you are.
It's like what you said… Now, I'm gonna reveal how much of a diehard that I am. But it's like you said in the diagnosing your client’s problems, like just the diagnosis is often a huge gift. To be able to tell somebody, this is what I'm seeing. I see that you're struggling with this. You know, I get that. And I think I hear you wanting to go here.
So, that's something that I think I couldn't have accessed through just the podcast alone.
Jenna: I love that. So, speaking of the speed, we just have to talk about the manifesting new clients. When you were thinking ahead about, I think the question was, it was from the connect the dots work that we were doing. How that translated into the rest of your day.
Kat: Yeah. You mean, what that meant? Like, what happened after I did that exercise?
Jenna: Tell everyone what the question is, that you were working on? It was like, if you were to dedicate yourself to something, or if you were to look back, what do you wish you dedicated yourself to more? It was one of those, something like that. And then, you had an epiphany about it. And it was, I don't want to tell the story. But also, I don't want to reveal any client information.
That's why, if you all are wondering why Kat and I are dancing around right now, that's because of this. Okay, I'll just tell the story. So, what happened was, you did come up with an area where you're like, “That's so interesting. I actually haven't been working in that area of the social good world. And that's something that I really would have wished I dedicated my life to more.”
And then, that very day, someone reached out to you from precisely that type of organization. And not only that, but it was for a strategy-oriented job. And there were even details. Right? About the retreat experience, and it just keeps snowballing.
Kat: Yeah. And the most amazing thing, like to just top off this incredible story, is that when I got on the call with this person, I was really in such a comfortable element with myself. I was like, I'm not selling anything. I don't have that selling desperation, energy. I'm just like, I knew this person from an old job, and it was a catch-up call; half catch-up, half like, hey, we need this kind of support, you know, might you be interested?
And so, the thing that we've talked about, that I find so magical about this call, is that I just kind of, you know, spoke as my true self. I was being like, my funny self, catching up, we were laughing a lot. And she was starting to tell me like, this is what we're experiencing, this is the support we need. And I was just speaking with an authority and an expertise that I have, but in such a relatable and clear way.
And she was like, Oh, yes, exactly. The exactly. You understand it exactly. And that's exactly what we need. And the most incredible thing after that call, was like, okay, cool, let's maybe see if we might be able to work together. And she came back, and she was like, Kat, we would like you to lead us through a six-month strategy, redesign period. Which is incredible, because that's the kind of work I want to be doing.
But even more incredible, because I didn't already tell her everything that I was imagining. Like, okay, then I would do this. And then I would… Then we could do this. There wasn't this convincing energy. I was just kind of like shining in my little projector way, speaking what I know to be true, of making observations that were helpful.
I think that really stood out to me, as something that surprised me in the best possible way. Because I have thought, Okay, well, if I want to make this shift to being this strategy thought partner to my clients, I need to change my entire service offerings, and I need to have it all figured out. And I have to have tools predesigned and five step process and phases.
And all this stuff, like to give myself the credibility to then say, look, I have this whole suite of tools with me. Where they actually already bought the experience with me based on one conversation, and the way I was talking about the whole picture. And that connects actually, to our work together.
Because I know similarly that you are taking me on a journey of which I'm so excited about. And also, I trust the process. I trust where you'll be taking me. And in a similar way, I hope this experience, my clients meet me, they hear me speak, they like can kind of sense my energy, I call them in and they trust me to lead them.
Even if they don't know like, oh, and then what are we going to be doing in month two? It'll be great. We'll figure it out together. And it's going to be awesome. So yeah, that was an incredible story.
Jenna: They feel magnetized. That was the word you used. And I love that there are so many similarities between our work, and we've identified that before, and how difficult it is for ourselves. Same with me, I have difficulty with, when I get into a little clarity loop or uncertainty loop, and it's difficult for me to see outside of it in that moment. And then, you know, for you, you were having difficulty seeing the synergies and yet this is exactly what you do. Your clients also are feeling uncertain, and yet it's very simple for you to come in and see what needs to be done.
Kat: Yeah, that's so funny. I remember joking to you on a voice note, like how funny, Jenna. My clients come to me for clarity because they want help seeing the synergies, but I'm coming to you for clarity to help me see the synergies. Right? It's very funny.
And I think drawing the connection between myself and my clients, helps me not posture myself as like, up on the rooftop. As you described to me that projector sometimes can be. Where it's like, kind of looking down from above, or like offering advice, but not really getting into the weeds with them. And noticing the similarities of like, oh yeah, I've also been in that kind of clarity loop, doing mental gymnastics.
Or, I understand what their experience is, because I've experienced myself. Actually, helps me show up in a way that I enjoy more, and brings more value to them. Because I think sometimes, probably for various reasons, I have felt that I can sometimes judge my clients. Like when they come to me for expertise, that I think, oh, okay, well, they want me to be the expert. So, I have to make sure I show up and show them that I basically know everything; you know, let me put on my expert hat.
And I'm like, okay, don't worry, I have all the answers. But actually, that's really not what they want to hear. They want to hear and be validated that what they're experiencing makes total sense. And that I'm a thought partner to them, in that complexity. And like in the mess with them, celebrating and being real and honest with them. Instead of coming in with this posture of an expert or having all these credentials. That they actually come, more for the realness.
Jenna: So good. So good. Yeah, I think it's, instead of I have the answers, it's we'll find the answers.
Kat: Yeah, absolutely.
Jenna: It’s the shift there. It's so good. So, Kat, I do feel like you have a very unique way of looking at so many things that other people are longing for. So, I was just hoping you could share… Like, I'll ask you some questions, and you just share how you think about it. Because then, they'll be able to adopt some of these thoughts, and hopefully use it and run with it.
So, when you think about having grown your business so quickly, how do you think about that?
Kat: Like, why it happened? Or, just like my feeling about it?
Jenna: Or, the ability for it to happen? For instance, I know there are a lot of people that think this will take time. This will take so long. This is so difficult. This is so hard. And you've had an experience where you've grown your business so quickly. So, you'll naturally have different thoughts.
And as we know, right, we think it's the circumstances. We think it's the fact that we're not seeing the clients, versus Kat, who is seeing the clients. And that's what creates it. But we know that it's actually our thoughts and our perceptions that are contributing to those results.
So, if you can just kind of break down what are your thoughts about how business can grow quickly, and how clients can be coming, to the point where you're having to turn people away?
Kat: I think it starts with, like a self-concept about myself that if I envision it and I believe it, it will come true. Like, I just sometimes even scare myself because I'm like, “Alright, Kat, there you go, visioning and believing even bigger. Now watch out, it's gonna happen.” Like, I've kind of gotten into this groove, where I just believe that those things are intimately connected.
Where I'm like, if I envision it, plus the belief, it will happen. And then, I think for a while, I mean, I started with my coaching journey, listening to Brooke’s podcasts at The Life Coach School. And that really started to change my mentality around what's possible, and like, why not?
And I think I do have this feeling now, after experiencing success in my business, of really believing like, you can create whatever you want to create. And sometimes even I have to pinch myself because I'm like, really? And then I'm like, Kat, really. You have all this proof.
I think also, looking at my life and through that lens of that kind of story and seeing all the proof of I envisioned this, I believed it, I made it happen. I envisioned this, I believed it, I made it happen. And now I'm coming to a place of, I still have some scarcity feelings sometimes.
Even what I've experienced now, of like, Oh, I'm afraid to make this shift because I'm scared that I'm not good enough to do it. Or that if I do say no to this business, my business might dry up. And I think I still experience that, definitely. But most of the time, I have this feeling of like, this is fun.
Like, I get to do whatever I want to do. I can create whatever I want to create. But I think it really starts from having this belief about myself; I am the type of person who X-Y-Z. Knowing that my entire kind of existence lives within my head, for the most part, in my body. That even sometimes if I'm like, okay, what would be the worst case? If I didn't get clients for a few months? That might be like a wonderful surprise. You know that maybe I would that would give me more time to then be working on my offerings, or pivoting, or taking time off of work and feeling rejuvenated.
So, I feel a little bit less scared of kind of needing to control the future, and more letting it come to be, I guess, through my thoughts. Not sure if that was really well articulated?
Jenna: I know what you're saying. It really is a jumping off point, where we really start to believe that we are creating, that we are creators. Right? As opposed to the recipients of all the things going on in our lives. And that really is a jump, and I think it's going to be somebody out there is going to feel very… It's going to be the final time they needed to hear it, was to hear you saying it, in that way. That, I really do create it.
Kat: Yeah, I think the other thing, which I'm not sure if you agree with this or not, is… And now that I have the language and understanding of myself as a projector, I'm also now like a diehard on human design. I'm like, you know, classic me, projector doing my projector stuff.
But I also, really pay close attention to who I surround myself with. And like where I'm getting input from for what's possible. Because I think watching other women, in particular, be successful and hearing about them and seeing myself as connected to them. Like, oh, wow, I'm also like that.
Jenna: So, that’s the difference right there. You help your brain go to the place of, how am I like them, rather than how are they different?
Kat: I definitely felt that, even when I first started getting into coaching and hearing about women doing incredible things. I found myself being like, I'm so similar to them. I think the same, you know, or I allow myself to be like them, I want to be like them. Like I admire them. I want to be like that. I really like that way of existing.
I do that a lot in with friends and family, that I admire things in other people. And I'm like, I would love to be as patient as this person. I think they're like, so incredibly patient. But I would say being around people who also believe in what I'm creating. You can't really control other people's mental models, but that has helped me a lot.
And I think the thing that I experience in other people, which I think that I've been on my own journey with, is actually believing that I'm worthy of the things that I want. That's like a deeper, deeper level of work. Because especially for, I’ll speak from my own experience as a woman, it's like, wanting to make a lot of money, for example, or experience a lot of downtime or have beautiful hobbies. Or, luxurious vacations or all of these gorgeous things that I want for myself.
That I think the hardest hurdle, beyond kind of like the paying attention to my mindset about those things, is actually emotionally on a deep cellular level, believing I am worthy of those things. I can have those things. It's not bad or wrong, or I shouldn't feel ashamed to have this desire. You know, to let myself have desires and let myself have big dreams, is like a huge permission on a deeper level, that I think is probably the most important work to do.
And then, the mental stuff comes, you can find tactics to help coach yourself through that.
Jenna: Yes, so good. I'm glad you brought that up. I was just speaking with a client the other day, about how dangerous it has been for women, over time, to feel their desires. And their desires have been so dangerous in so many ways, that it makes sense that we would not always be able to tap into them. And/or when we do tap into them, we get that little subconscious hit that this is dangerous or this is wrong. Or, not safe.
So, speaking also, I think you will be such a role model for many people who are projectors because you are very aligned in so many ways, and you are able to bring in a lot of invitations for people. And you are able to have an amazing amount of activity in your life. Being a projector and managing your energy levels isn't something that typically paralyzes you, you are able when you're aligned, like you've said.
I think anyone that knows Human Design, who was listening to that part of the podcast, where you talked about how you work for 10 hours and then would go out dancing? Would have just assumed that you were an MG or a generator? And yet, really, this speaks to how fueled you are by fulfilling your purpose.
Kat: I think the having the language of being a projector, has helped me a lot. And especially hearing from you, that you see me as an aligned projector, is like a perfect example of what I was saying before about the mirroring that can happen with coaching. Where I'm like, oh, wow, like you see me as an aligned projector.
This is still new language for me, so I'm like, what does that mean? But I think it's also helped me to relax into being myself a lot more. Because I have always been a ninja about my energy, actually, where I would say to friends, like, I can hang out for two hours. And then I will be, you know, taking my leave of you.
And my friends would be like, this is so classic Kat. I'd be like, it's 10 o'clock, I will be taking my leave. Because I have a very good sense of how much I have in the tank and what I need to do at different times of the day; to go for a walk, or lay down, or be alone. Or with this friend I could spend five hours. With this friend, I can spend an hour and a half. Both beautiful, but just like, kind of take from me different types of energies and different amounts of energy.
And I think learning about myself as a projector and thinking my energy is liquid gold, has helped me be like, yeah, of course, Kat, of course, you need you have needed to be so incredible about your energy. And that's not something to feel ashamed about.
And similarly, the idea of around invitations, like I told you, has helped me to feel incredibly relaxed. Because I think I had also this understanding of myself as somebody who hustles. Which is something that I'm trying to undo, in language and mindset. Around like, I'm a hustler. I work hard. I'm a hard worker. I push. Hustle has this energy of pushing. I don't know, I get this feeling of pushing, actually.
Now I'm like, actually, I don't have to be pushing. I don't have to be seeding opportunities. I don't have to. I can just be doing my best work, shining, articulating what I'm observing, creating. Doing my stuff and waiting for invitations, and then feeling in my body like, oh, is this a good invitation? You know, is this something that is like lighting me up, and is feeling incredible?
I don't know if other projectors, who have experienced that, would resonate with that, but it gave me this immense sense of relief.
Jenna: So, I love you sharing that, because I don't think it's the experience of most projectors, to feel relief. And I just want to offer to all of you, that it can be your experience. You can choose relief, rather than panic. A lot of people have expressed to me, that they feel a sense of panic or they feel hamstrung now, because they have to wait for an invitation.
And of course, when they're believing the invitations won't come, and it's difficult to get clients, and it's not going to happen, that's exactly what tends to happen for them. And so, it can feel very… The experience can be really difficult of not being “allowed” to go make it happen.
But I just want to offer to all of you, as Kat is speaking about it so beautifully, in a way that I wouldn't have thought to, because I'm not a projector. But yes, you can absolutely feel that as relief. And that really what she offers and what all of you offer, is liquid gold. And, people want it. Why wouldn't you feel… If you really believed it was liquid gold, and that they want it, why wouldn't you feel relief?
Kat: Yeah, totally. I think something that struck me, about what you shared with me about being a projector, is kind of this from the Hawaii guy, which I absolutely love his videos. You have to give him good credit in this podcast if this gets included, because he's the Hawaii guy, but that's I'm calling him.
But he was saying, projectors have a tendency to, I guess, have harder time sitting in their own energy or sitting idle. That he gave this exact instance of, if you feel this pull to have to call somebody, just resist for a minute and sit with yourself. Get more comfortable with waiting, and the patience, and being with yourself.
And that also really resonated with me, as something that I'm not very good at. If I have down moments, I'm like, let me call my grandma, let me call this person. Let me connect. Let me tap into somebody else's energy. Let me pick up, let me exchange, let's see what's happening with them. I think this will be a continuous journey for me to be okay with the waiting and sitting in my own energy.
And also, being more energetically aware of wait, if I call this person, I don't know what their energetic state might be, and what that will do for me in my afternoon. So, am I ready for that uncertainty? Or, am I not? Would I rather just kind of like, be in my own energetic state, and be still and be silent. Which is something that struck me, too, about the projector experience.
Jenna: Beautiful. Thank you. Thank you for sharing that. Since we've gone into such detail with human design in this, I just want to point out for those of you that are listening and starting to explore human design or maybe very into human design. I think Kat, when you were talking about being up on the rooftop, that was actually reflective of your 6 profile line. So, if anyone else has a 6 profile line, that's what we're referring to there.
Is that sometimes, you don't quite want to engage with the world. You want to just sit back and watch and have your knowledge for yourself, rather than believing that your knowledge is worthy. In that projector way, it's very related. So, they're very, very similar. The 6, I would say, that that knowledge is accumulated throughout your life, that wisdom is accumulated throughout your life. And you projectors have a little bit more of just these divine downloads, where it's not necessarily accumulated. It's just there, you just know.
Kat: That’s very cool. Thanks for the clarification.
Jenna: So, is there anything else that we haven't touched on that you want to share?
Kat: Just how much I've enjoyed this. Honestly, I feel like I could keep chatting. It's so fun. Thank you for inviting me to be here.
Jenna: As always. Absolutely. So, where can people find you, if they want to check out what you do, and send the word out about your liquid gold?
Kat: Yeah. My website is probably the best place. Which is www.KatherineHaugh.com I have a contact form on there, so that's probably the best place to find me. Or, maybe on LinkedIn, which is also my first and last name.
Jenna: Yes, yes, you do amazing things on LinkedIn. So, if you're interested in just seeing how an aligned projector works through social media in the world, then that's really a great place to visit. We'll link to both of those in the show notes. Kat, thank you so much for coming on. And just sharing your journey and your thoughts and your perspective. I know it's going to be helpful for definitely, one person, but probably many, many people.
Kat: Thank you so much. This is really fun. I really appreciate it.
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