Ep# 116: Breaking From Scarcity: 3 Powerful Tips for Women Entrepreneurs Rewriting Their Money Story from Lack to Abundance
Episode Summary
Breaking From Scarcity: 3 Powerful Tips for Women Entrepreneurs Rewriting Their Money Story from Lack to Abundance
Do you feel like you always need to hang onto money, or does money always feel tight no matter how much you hustle? What if the real issue isn't the amount of money you have, but a hidden root cause that blocks your abundance ?
Many high-achieving women entrepreneurs deal with scarcity—whether it’s a lack of money, clients, or time. By addressing how you view and value these resources, you can unlock the flow of abundance and attract wealth along with opportunities needed to grow your business.
In this episode, you will:
Tap into powerful mindset shifts that even billion-dollar companies rely on.
Discover practical tips for how to call in what you want, whether it’s a type of circumstance, more clients, or just more time for what truly matters.
Hear real stories of people who transformed their money mindset and created unexpected opportunities, and find out how you can make those same shifts in your own life.
Press play now and start using these mindset tools to break free from scarcity and create the lasting financial success you deserve!
Episode Mentioned:
Ep #25: From $65/hr to a $6k Offer with Carrie Coffin
Additional Resources:
Book: The Soul of Money (Lynn Twist)
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The Uncommon Way is led by business coach Jenna Harrison, who helps women entrepreneurs feel confident, find their ideal clients effortlessly and avoid overwork so they can manifest money and abundance in their business and life.
This podcast empowers female entrepreneurs to overcome imposter syndrome, perfectionism, and limiting beliefs through somatics, mindset, and spirituality, create 7-figure offers, and build an online coaching business with clarity and alignment.
Episode Transcription
Jenna Harrison: [00:00:00] If you hold back or make compromises because you fear not having enough money or losing the money you have, or if it just feels like money's always tight, then there's a root problem we need to talk about. And it's not money.
You're listening to the Uncommon Way business and life coaching podcast. The podcast that helps women entrepreneurs get clear on signature offers and strategies that sell themselves. So you can lean back and stop the hustle. You will learn to maximize your mindset, messaging and strategy and step into the uncommonly successful business and life you are creating.
Here's your host, top ranked business coach and reformed over analyzer turned queen of clarity, Jenna Harrison.
Welcome, welcome back to The Uncommon Way. [00:01:00] How are you feeling headed into quarter four? Abundant, I hope, in which case you might be listening to this as a refresher and the reinforcement you need to take your success to the next level. But if that's not you, that's okay, too. You are in the perfect place to start leaving scarcity and lack behind.
A scarcity is not just about money. It can also be about a scarcity of clients or of time or respect or acknowledgement. But money is the most common entry point to this conversation. And I have talked a lot about time scarcity or overworking and staying busy. And I've talked a lot about not having as many clients as you'd like.
So today we're going to focus on money, but the tips that I'm going to give you, they work universally for any kind of scarcity. You just adjust them as needed. Okay, now scarcity shows [00:02:00] through in all of your decisions and how you show up And it's also going to be reflected in the people and circumstances that come back to you.
I can see it right away in someone's pricing structure on their website. I can spot it in the way they talk to their customers. And I know their customers can feel it when they're having a sales conversation with you. And when you're doing all that, when it's really embedded into the way you talk and your messaging, then you're going to start attracting people who resonate with that.
And chances are, they don't have enough to pay you, and they want to nickel and dime the offer, and they try to get more from you than the amazing value you're already giving. Or even if they do, you don't end up selling because they can feel your neediness. So you end up creating less money. I have an interview [00:03:00] with a client on this podcast about this very subject.
I'm going to link to it in the show notes. And the title is about how she went from charging, I think, 65 an hour to a 6, 500 offer. So she completely changed her money mindset. But when we first met, she thought she was coming to me for one thing, but I could see from everything she was writing and putting out that really, this was a core issue that was keeping her from really going forward in her business.
Given that this is also important, I wanted to create this episode, and in this episode, you will tap into powerful mindset shifts that even billion dollar companies rely on. You'll discover practical tips for how to call in what you want, whether it's a circumstance you want, more clients, or just more time for what truly matters.
And you'll hear real stories of people who transformed their money mindset and created [00:04:00] unexpected opportunities and find out how you can make those same shifts in your own life. But first I want to share a very exciting life change for me. I now have a housekeeper or rather a fractional housekeeper because he comes one day a week And this is not just someone to clean my house.
This is somebody who will fold laundry, iron, go out and rake in our backyard, cooks us dinner, cooks a couple meals for the week every time he comes, cleans the house too, yes, and so many other just fun, delightful surprises. Like last time he was here, he cleaned up my son's room, which was just, he had stuff Just piled onto his desk so high, all sorts of toys and random scraps of paper, and it just feels like.
beautiful feng shui in the house. It just feels [00:05:00] like now that energy can flow. And when I sit down to a nutritious, well cooked meal that I haven't had to prepare, it is bliss. I feel so taken care of, so supported. And I share this because I don't believe we celebrate money enough and what it actually brings to our lives, why it's so important, because, yes, on Instagram, you'll see private jets and yachts and whatever, and people talking about maybe what they want.
Want to spend their money on or a thing that they spend their money on without talking about How it makes them feel and why they are buying that thing, right? Why they're choosing to prioritize That thing in their budget and when you talk about how it affects you and you're honest and not ashamed Talking about it It gives [00:06:00] other people different options and perspectives.
And that's how I first heard about house managers, and I'm so grateful, which is like the enhanced version of a housekeeper, because they do everything that the traditional housewife used to do, like thinking ahead about holidays and. making doctor's appointments. And it wasn't until someone else talked about it and talked about it in a way that seemed exciting and also made sense for me that I was then able to prioritize it and create it for myself now.
And specifically, I loved realizing that Before, right, with the old division of labor, when one person was working and one person was taking care of the house and kids combined, they were working a certain amount of hours. But now you find both partners working. And if you don't hire someone to fulfill the role of the person that used to stay home, [00:07:00] then both people end up working 50 percent more.
And this is crazy when we're working more hours, but when we are in scarcity, we don't perceive these as appropriate options for ourselves. Options that actually allow us to earn more and grant us a sustainable work life balance that we deserve. And let us focus on what we most love. Because instead, our brain quickly categorizes it as self indulgent, or only meant for other people, or whatever other judgment it has been conditioned with.
And hear me when I say this, you are never just saving money. Never, ever. You're saving money and spending time. I'll say it again in a different way. This is really important. You're always [00:08:00] spending something or giving up something. And people who have a scarcity based relationship with money are almost always valuing money over time.
They just don't always realize they're making that choice. And the sad thing is that then they so often end up spending the money anyway in bursts of retail therapy rather than making calculated decisions about their money and time. Hey, if you want true clarity about your secret sauce, your people, your best way of doing business and how you talk about your offer, then I invite you to join us in the Clarity Accelerator.
I'll teach you to connect all the dots, the dots that have always been there for you so that you can show up like you were born for exactly this. Come join us and supercharge every other tool or tactic you'll ever learn from Facebook ads to manifestation. Just go to the uncommon way. com slash schedule and set up a time to talk.
I can't [00:09:00] wait to be your coach. Like, when billion dollar companies like Meta or Berkshire Hathaway choose to take on debt in the form of bonds, rather than wait to save up the money they would need for some new investment, They're doing it because the time cost would be too great to wait. For them, time really is money.
They have bean counters who crunch the numbers, and the numbers don't lie. It makes more sense to take on some debt, use somebody else's money, and then pay back a little bit of interest. Because they know they can invest it in ways which over the long run will generate more than that interest repayment.
Yes, they're spending on that interest, but they're saving time and in so doing become even richer more quickly. So they're making a concerted [00:10:00] decision not to spend time and it works because they come out ahead and their debtors come out ahead with that decision. So it's win win. I mean, really, even if you just invested the money in an S& P fund, you could likely make more than the interest payments.
But for me, I believe that the very best investment there is, is a highly driven woman. So I would bet on her any day of the week. She will far surpass the stock market. What these companies know, and what they don't know. People with a more abundant mindset have come to understand is that time is actually your most limited resource.
Not money, because money is a renewable resource. You can make more of it, and even entire economies tend to grow over time. If you look at like the 20 year spread. Or the 200 or even 2, 000 [00:11:00] year spread. Countries tend to get richer and richer. There is no cap on wealth in the long run. And right now we're poised, we are about to go into a huge society changing expansion into space.
That's going to add massive, massive amounts of money to the world, like computing did decades ago, and like the space race did decades before that, which created the computing, which created the capacity for us now to go into space, we're constantly finding new ways to create more and more wealth. So you have got to start bringing time into your calculus when you're making decisions.
That is your mindset tip for today to help you break from scarcity. I always give you a mindset tip, a tactical tip and an energetic tip for those who are interested. And when it comes to mindset, just [00:12:00] how you're thinking going forward, Don't make the decision solely on the basis of money. This will grant you more objectivity and allow you to reinvent yourself by changing your brain's defaults.
So simply ask yourself, what does this cost me in terms of money? And then what does this cost me in terms of time? Bonus points. If you include something like your wellbeing or your pleasure. As a third measure, but I know that's tricky when you're up against a lot of money scarcity because your brain's telling you that you will die without money, but you're not going to die without pleasure, but in sacrificing our well being, unfortunately.
Tragically, many of us do live lives or at least live through years that we wouldn't choose to live. If we were deciding on purpose, I was talking to someone the other day who'd gone back to school. [00:13:00] This was, she was like later in life to be a therapist. And she said, I figured I could work for another 15 years.
So it was worth it to do the three years of additional studies that she had to do. But then she goes. If it had been five years, that probably wouldn't have been worth it. And I was thinking to myself, well, you'd still get 12 years of your life in your dream career. Why isn't that worth it? And possibly more, right?
Who's to say 12 years, if you end up loving it that much, nobody's going to force you to retire. Me, I do a lot of things in exchange for setting my future self up for 12 plus years of contentment, but that's me. I really value my pleasure and wellbeing. But just going back to time and the inclusion of the time factor, whenever you're making money decisions, how much is an hour of your time?
Worth to you an hour of your [00:14:00] life that you'll never get back. How much is that worth? And then use that to help you prioritize. And then as you're using that, you might see that you stop writing those companies for refunds. leaking your time away in little ways to save a few dollars here, or a few dollars there.
You stop talking about going back to a corporate job you hate, selling your time for money so that someone else can get rich off of your time, off of your hours worked. This is one life we have. I mean, maybe we have multiple lives. I don't know for sure. But I choose to live this one right now as if I only had one, because I have found it to dramatically increase my experience and my mindfulness.
So when you start evaluating your decisions like this, you'll notice your perspective changing too. The truth you [00:15:00] took for granted before no longer seems like the only way to think about that situation or that decision. Because when it comes down to it, scarcity is about perspective. It's a mind thing.
That's not what our brains tell us. Our brains say that it's a fact. I just do not have enough money. I just need more money. Fact. It's a circumstance, but how do we know it's not really about the circumstances? It's really about thoughts and perspectives. We know because there are plenty of poor people around the world who feel less scarcity than you.
And there are plenty of rich people who feel even poorer. I recommend reading the book The Soul of Money by Lynn Twist if you have not read it yet. She traveled around the world working with the poorest of the poor and the richest of the rich, and saw both [00:16:00] scarcity and abundance firsthand, and she has just drawn so many beautiful and striking insights.
From that, we're going to link to it in the show notes, but here's something I'd love for you to consider. If you are an American or European listening to this, even if you're struggling for money, you are likely much richer than most of the world. 90 percent of the adults in the world hold about 15 percent of its wealth.
You are most likely among that 10 percent that own the 85 percent of wealth. Now, no, you are not Bill Gates, but you are still much better off than literally billions of people. So for most of the people listening to this, scarcity is perspective and it's very, very relative. So a client might say to me, I don't have enough time, but I'm just curious if you want a [00:17:00] dinner tonight with Glenn Powell, you couldn't find the time or Willow Smith, whoever floats your boat.
Or they might say to me, I can't afford that, but I have a feeling that if your child needed emergency dental surgery, you would figure something out. Now it doesn't mean that you need to spend on whatever I'm suggesting, but it does mean that we want to watch our words and how we talk about things.
Because that's reflecting how we think about things. So why do we feel like we don't have enough, or we might lose what we have around the next bent? How did we get here? It stems from the famous negativity bias. I've talked about it before, it's a natural part of our psyche. Built into our brains. Thanks to evolution, I'm going to link to a recent episode on this subject.
If you want to dive into it more and how to shift that negativity bias, but bottom line, it's [00:18:00] biology, not your fault. It's not a character flaw. We have this biology and then we have our society, which of course is made up of humans with negativity biases. And soon we're collectively bemoaning and reinforcing the perspective of scarcity, some societies more than others, until you are literally growing up in a sea of scarcity.
Your own negativity bias is amplified by the words and the actions and the decisions of those around you, expanding your own fears and your not enoughness. And your brain dutifully keeps gathering more and more evidence for you of how true it is that you don't have enough and how precarious your situation is.
Now if you're not careful and save every penny and work hard enough, you will surely die penniless under a bridge. This is why it is so important to be in community with people who [00:19:00] are moving away from this type of thinking that you've grown up with, rather than reinforcing it. And here's the Scarcity can also be a way to circumvent Our own truth.
Scarcity is so accepted in our society that it allows us a free pass from having to make the hard, countercultural decisions that we're afraid to make, and to saying the hard things that we don't want to say. So we get to say, I don't have enough time, instead of saying, I don't want to prioritize that, and then own it.
Because we're not just, just trying to be polite with those around us, we tell ourselves that same thing too. And it's great because we get to say, I can't afford it, instead of, I don't want to spend money on that. Or, I don't want others to judge me for spending money on that so I prefer to stay in a box that feels [00:20:00] acceptable to everyone.
Or, I don't want to feel bad for spending money or worry that I've made a mistake because I don't know how to process those big emotions and manage my mind around it. Or, I'm afraid I won't actually be able to create the results I want within the amount of time that my brain has arbitrarily decided is acceptable, so I'd rather not do anything at all and fail ahead of time.
Because at least then, I don't have the shame of trying and failing. And heaven forbids spending money on something and then failing. Because then, of course, it will just reinforce everything I was taught to believe and that I kind of believe myself, which is that I'm terrible with money and can't be really trusted with money decisions.
But when you expose these thoughts and, or, Expose your desires and priorities and preferences. [00:21:00] That's when you start making conscious choices. It's when you create the friendships you want to have, and you use your time in the way that really lights you up, so that you can look back on the week and realize you loved it, and by extension, you love your life.
And when you do double down and commit to your goals and dreams, you shift from, I can't, to, let me find a way. Getting real with yourself is how you grow. You learn from obstacles and experiences. You're not stuck in the status quo of Falsehoods and half truths and trying to be what everyone else wants you to be.
And worst of all, being led around by an illusion of scarcity that's really just a glass half empty story. Now, that actually leads us perfectly into my tactical tip for you. Actually, no, it doesn't quite, because I have to give you some backstory, but I had a client who was telling me that it [00:22:00] was so hard because she just couldn't walk into a store and just buy what she wanted to buy.
And Christmas was coming up and she couldn't buy her loved ones, the kind of gifts that she wants to buy them. And it occurred to me to share a story with her, which is that my very favorite sweater is from Target. And it's like gray and kind of bushy. I found it in the pajama section. So it's like extra, extra soft and cozy.
And it's like roomy and cuddly. And there's a word in Scandinavia, I know this. I've forgotten it for this, this type of sensation. All of my Scandinavian listeners are like, hello, it's. Whatever, whatever, I just can't think of it right now. Higa? Is that it? Okay, now I just have to look it up. Yes, but I'm probably totally destroying the pronunciation.
Anyway, that is a total tangent, [00:23:00] not relevant to this, but the thing is, I love the sweater, and so I just wanted to suggest to her that sometimes what you're really looking for, for instance, with that. That coziness is something that isn't going to cost you a lot of money and is completely accessible to you with the budget that you currently have.
Now, you'll be happy to know that this same client now has a totally different experience with money. In fact, she quit her day job a month or so ago, and she has a less disposable income than she has been recently used to. And yet, the other day, she said she feels so abundant and life is so amazing that she decided not to take on another client right away.
Whereas before, that would have been something that never occurred to her. It would have been, of course I need more clients right away, because if not, it means all sorts of terrible things will happen. But getting back to the point and to the glass half full, there are so many things that are available to you [00:24:00] at any budget that have the essence of what you really desired.
You need to ask yourself why you want that thing you want. What do you really think that it's going to bring you? Is it a sense of belonging? Is it a sense of treating yourself and indulgence? Is it a sensation you want to experience? Is it a way you want to feel? What is it? And then once you know, you can call that in, in a way that fits with your budget.
The deeper core of what you want is available to you, right here, right now, always. That is what you want to imprint in your mind. It's here for me already. So going back to the sweater example, instead of focusing on, I can't just go shop and buy any sweater I want in the store that I want, and that is so frustrating to me, and I'll never be able to find the kinds of [00:25:00] things that I want, open yourself to, the sweater I'm desiring is out there.
I'll know it because it's so soft and fits so perfectly. And I'm just staying aware for when it crosses my path. And then you go into stores you can afford, without attachment. You don't have to scour the sales racks, don't worry. Just go about your business, maybe looking for something else you need, or accompanying a friend, whatever.
Trust me, your brain will start scouting for you. subconsciously, and you'll find an amazing sweater. Though, of course, if you're doing that exercise, but all the while you're telling yourself, this is ridiculous. I'll never find a sweater that I want in a store like this. Then your brain will keep showing you evidence of substandard sweaters.
Now there's an energetic concept underlying all of this too. Which is the concept of sufficiency, meaning that you have enough. Now, usually [00:26:00] we all hear about scarcity and we all know about abundance, which is having more than you want, but not so much about this beautiful in between spot, which is sufficiency.
So, if you've been trying to rewrite your money story, but the progress is hit or miss, it's probably because you've been trying to jump from scarcity to abundance, and it's just too fast for your brain. Like when someone really wants to work with me, but they don't have the money, I don't tell them to think about abundance, because they're in a place of not enough.
So I'm not going to tell them to believe they have more than enough, or see that they have more than enough. Right. I'm not going to tell them, Oh, there's an escrow account waiting for you. And you just need to tap right into it. It's all there. Although I do actually believe that I would describe it differently, but fundamentally I, I do believe that.
But what I suggest to people is to just light a candle. Get into a, [00:27:00] you know, relaxed state where they've given themselves this time away from anything that they have to do, and they just start to reflect on how it's always been true throughout their life, that when they really needed something, they've had enough, that they've managed to get their, their basic needs met.
And when they really needed or wanted something, it's come through. And then I ask them only when they're in that place of sufficiency, to start thinking about ways that they maybe could create the money, or in fact, do already have it. I've told the story before about someone who realized they were a classically trained musician and they had this instrument in their closet that they just weren't using anymore, and that they could sell that.
I never would have thought to ask them if they had that in their closet. And it only came to them. Because they could get themselves into a place of seeing, of searching for [00:28:00] possibilities. I have had clients that have accessed grants, that have received surprise inheritance from someone who'd already passed, but they didn't know had left them any money, who realized that, They could actually make it work in their budget after all who've used it as the kick in the pants they needed to go out and make enough offers to create the money whose credit score had magically improved so they could qualify for a 0 percent interest credit card.
You realize that they really didn't need the security of that chunk of money sitting there in savings? There's so many stories. But what happened, energetically, was that shift from scarcity to sufficiency. You create the sufficiency in your interior world, and then you can see it reflected in your external world.
Revelations precede results. I'm not saying that they all necessarily lit the candle and had their epiphany right away [00:29:00] or received a call from their lawyer at that minute, but some were sooner than you would expect and others held the vibration and the intention until their solution made its way to them.
Or I guess you could say they made their way to the solution, which was always there. That's probably the better way of describing it. And this is available to you too. I want you to try these three simple tips and then tell me what changes for you and buckle in because it can lead to dramatic changes.
So to recap what we talked about today, it really comes down to just three questions to remember to ask yourself in order to start rewriting your money story and to break from scarcity. Number one, what does this cost me in terms of money? And then what does this cost me in terms of time? This is a very effective [00:30:00] way to shake things up for yourself and begin to rewrite all of that default programming.
And it leads to a powerful unleashing of your truth, which is like rocket fuel for your growth and abundance. Number two is why do I want this thing, really? And then show yourself how the deeper core of what you want is available to you right here, right now. And three, how is it true that I've always had what I really needed?
That I've had enough? And then when you're in that energy of sufficiency, then move forward with whatever it is you're going to do, whether it's looking for a sweater or heading into a sales call. All right, my friends, that is our episode for today. Thank you so much for tuning in. And I'll see you next week.
[00:31:00] Thanks for joining us here at the uncommon way. If you want more tips and resources for developing clarity in your business in life, including the clarity first strategy for growing and scaling your business, visit the uncommon way. com. See you next time.