Ep #35: Reinventing Who You Are with Lindy Schmidt

Episode Summary

Lindy Schmidt joins Jenna to share why every woman can be the CEO of a deeply meaningful, impactful seven-figure business if they do the mindset work required.

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Show Notes

There is a future version of you that is accomplished and has what you want right now. She thinks, acts, and shows up in ways that are different from how you do currently, and the sooner you can transform into those ways of thinking and being, the sooner you can see the results that she creates. But how do you get outside your current brain to recognize those differences as they’re happening in real-time so that you can start to shift them? That’s exactly what we’re discussing this week.

This week I’m welcoming another one of my seven-figure clients, Lindy Schmidt, to the show. After 20 years working in corporate, she was presented with the opportunity to try something different in her life and purchased her hometown grocery store. She is now the owner of two independent community grocery stores and joins me this week to share how she reinvented herself and why every woman can be the CEO of a deeply meaningful, impactful seven-figure business if they do the mental work required. 

Tune in this week to learn more about reinventing yourself and how to disrupt current patterns and ways of being that are keeping you stuck where you are. Lindy talks about the turning points in her life that led her to coaching, the shift that happens once you start embodying a different identity, and how to take the first steps towards a new identity and a purpose-driven life.

What You’ll Learn From This Episode:

• One of the reasons Lindy was struggling in her business prior to coaching.

• How Lindy thinks about coaching and what she does to be a power client.

• Why Lindy’s business is uncommon and meaningful to her.

• The benefits of working with a coach.

• How Lindy made such a huge shift in such a short space of time.

• One shift to make you 5x or 10x your investments.

• What it really takes to reinvent yourself.

Listen to the Full Episode:

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• Lindy Schmidt: Website | Facebook

Full Episode Transcript:

Somehow, there's a future version of you who will accomplish what you want to accomplish. And now, thinks, acts, and shows up in ways that are either, subtly or dramatically, different than the ways you do currently. The sooner that you can transform into those ways of thinking and being, the sooner you'll start seeing the results that that woman naturally creates. But how do you get outside of your current brain to recognize all of those differences as they're happening in real time, so that you can start to shift them? That is what we're diving into today.

You're listening to The Uncommon Way Business and Life Coaching Podcast, the only podcast that helps you unlock your next level in business and life by prioritizing your clarity and your own Uncommon Way. You will learn to maximize your mindset, mission, messaging, and strategy in order to create a true legacy. Here's your host, top-ranked business coach, and reformed over-analyzer turned queen of clarity, Jenna Harrison.

Jenna: Hey, friends, welcome back to The Uncommon Way. Today, I'm bringing on another of my seven-figure clients to talk about a few themes that I know each and every one of you will benefit from, no matter where you are in your business.

I'm so excited to introduce you to Lindy Schmidt. First of all, she has an amazing mission that I know you'll love. It's one that you don't hear too often, so it's distinctly her uncommon way. And we're talking about my favorite subject, maybe it's yours, too.

But we're talking about how to reinvent ourselves in order to disrupt the current patterns and ways of being that are keeping us stuck, rather than skyrocketing into the future that we think might be possible for us, if we could just figure out exactly how to get there. There's also a big added bonus in this episode. One that really, if you just make this shift, you are going to start 5x or 10x your investments. And you'll no longer worry about, “Will I get what I want out of this?”

Lindy shares how she thinks about receiving coaching, and exactly what she does to be such a “power client”. I hadn't come up with that term when we recorded this, unfortunately, but I really like it. And, I invite you to take this on for yourself once you hear about how she does it.

Every woman can be a power client. Just like every woman can be the CEO of a deeply meaningful and impactful seven-figure business, if they do the work. And by the way, I mean mental work. Sometimes, the physical doing of stuff is exactly what we're doing to avoid the uncomfortable changes that will actually get us where we need to go. Lindy can tell you a lot about that.

Okay, friends, it's my deep gift and pleasure to bring you this conversation. Enjoy.

Jenna Harrison: Hi, Lindy, thank you so much for coming on.

Lindy Schmidt: Good morning, Jenna. I'm so happy to be here.

Jenna: I've noticed, as I've been playing back some of the podcast episodes with other clients, I maybe haven't given people a chance to get to know the person before we actually dive in to the learning and the teaching. So, I thought I'd do it a little differently now, and especially because your story is so interesting. I'd just love for you to tell people just a little bit about you, and your business of course; why it's uncommon, why it’s so meaningful to you.

Lindy: Sure. Well, my name is Lindy Schmidt. I live in a small town, south of Omaha, Nebraska, in Louisville, Nebraska. My husband and I own two small, independently run grocery stores. So, my background is, I had worked in a corporate environment for just shy of 20 years. And we had the opportunity to do something different, try something new, and purchase our little hometown grocery store. That was back in 2019.

It was December 19, right before COVID, where I had made the decision to quit my corporate job and purchase our little grocery store that was closing or had closed, and kind of devastated our small community that we live in. Because I wanted to try something different. I wanted to try something new, and I wanted an opportunity to do something helpful. Something that I could give back to the community. So, that opportunity came before us and I jumped on it. The rest is history.

Jenna: I love it. And you've since opened another location?

Lindy: We did, we opened a second location in September of last year, so September of 2022. We opened a second store, in another small community about an hour away from where we live, and where our original store is. That was a really fun learning there, as well. And yeah, so as of right now, we are the owners of two independent, small grocery stores.

Jenna: Why do you think it's important for towns to have an independent grocery store?

Lindy: It is. Well, I know it personally, because we lived in a community that had one, and then we lost it. We really think, or I really think, that it's important to have for everyone; for everyone to have access to fresh food. There are places across the country that the closest supercenter, or the closest grocery store, is 20, 30, 40 miles away.

Even in some of these smaller communities where there's chain Dollar Generals or chain stores that may pop up in some of these smaller communities, you don't have a lot of fresh food. They don't have fresh produce or fresh meats. And I think it's important for everyone, regardless of where they live, or the size of the community that they live in, to at least have options. At least have access to that, and at least have options.

Jenna: I love that. From what you've told me, there can also be kind of a community aspect too around this. Can you talk about that?

Lindy: We quickly realized that a grocery store is sort of the heart of Main Street in some of these smaller communities. And without that sense of community, without a place for people to come and shop, and see their neighbor and see their friends, and run into the people that they literally live within this community, it's hard.

So, it really does shine a spotlight on the importance of Main Street, and having a vibrant, small community. And, that was really important to us. Because if you live in a smaller town… We've seen instances where they're not thriving.

And our hope is to kind of be a beacon, and then maybe if we can do it and open up a business in that community, someone else could be inspired to do the same thing. And then, we all win. The entire community thrives if just one person sees that opportunity, and they can inspire someone else, who maybe has a different kind of a business. Or maybe, who has a dream to open their own little shop or do something. It's good for everyone; it's all of us.

Jenna: I love that. I love the idea of that leadership within each town that you move into. It's like you really get to have your fingerprint on the development of all these communities, and all that coming together. So, talk about what's your vision. Your vision goes beyond two stores? What would you love to see happening in this country?

Lindy: I would love to see… Our store’s called The Market, The Market, Fresh, Local, Community. And we would love to see a Market in every single town across the country that doesn't have access to fresh food.

There is a need. If there are people and there is a community, there's a town… There used to be, Jenna, independent grocery stores everywhere. And sometimes, in small little communities there were multiple. You think back to the days before these giant super-centers took over everything, and closed a lot of these small independent retailers because they weren't equipped, at the time, to compete with them.

I see a real need and a shift back to bigger not being necessarily better, just because you have so many more options. It's almost overwhelming sometimes, to think about going into 200,000sf. store and thinking, “Oh geez, it's going to take me 10 minutes just to walk from my car to the front door; from the parking lot to the front door.

You lose that sense of community. We lose that sense of customer service. You lose that connection that you can build with other people. Every town, every community, every person, deserves to have access to that.

Jenna: Oh, I love that. Yeah. Let alone even finding the thing that you're trying to find in that supermarket, right? You'll spend so long… I'll give up so frequently, because I just don't have the time. It feels frustrating. Right? And, I just won't get the thing. And then, I have to make a trip to a second store where I actually know where the thing is, in order to find it. Or, I'm wandering around looking for someone to help me find something.

Lindy: Or, If you can’t find it, hey, 20ft. down here, there's a person that's more than happy to help me show me where that is. So, that’s what we’re trying to get back to. Trying to get back to smaller communities. Making sure that those small communities thrive; they're vibrant. The little Main Streets of yesterday kind of light up with business and industry again. I think there's a real need and a real place for that. And, I think the time is now. I think we're getting to the point where people recognize that bigger isn't always better. Sometimes, simpler is better.

Jenna: I love it so much. And I love that we brought this in, because everyone listening to this podcast really cares about the business they're creating. They really want to make some sort of impact, do something. And I think this really helps them tie it in, your story, right? We'll help them kind of ground into that and feel like… I have a feeling everyone listening to this now is like, “Yes!”

Lindy: I was talking to someone the other day, who said, “I'm so glad you opened the second store in our community, because my grandmother lives in town. And, you know, she has to get someone to take her 20, 30mi. a week, just to get groceries for the week. And now, she's right here in town, she can pop in. It's just so much easier.”

I just think there's so many advantages, so many. I mean, we do it, obviously, it's a business, but there's also so many other good things that can come from it, inspiring other people potentially, to do the same thing. And then together, we can build something really great in these small towns.

Jenna: Yeah, yeah. And there's also… I mean, as we've seen, my husband and I now, are looking for our next place to live. And all of the “little places” we're looking at, it seems like they've already been discovered, right? The housing prices are so high, and the traffic is so big. And so, I know that inevitably, there's going to be a greater influx of people into smaller communities, that right now are just like little gems waiting to happen. But if there's no grocery store and you have to drive 30 miles, my family would never move there.

Lindy: Right. You actually, are trying to get away from… We see that all the time, too, as kind of a shift and a migration from the city, and busyness and the impersonal nature of living in the city. We kind of decided to move out of the city after we had had our two kids, for that very reason. Because we wanted to feel that connection with other people within our community.

And sometimes, it's really hard to do that when you live in a giant state. When your children go to a school that has thousands of kids, they don't have the same opportunities. We wanted to kind of simplify and get back to a smaller community, really. Where our kids could go to a school…

They go to a school right now, that's a pre-K through 12. And so, all together you don't have a thousand kids or 500 kids in your graduating class. And, we see that as a trend. There are so many new people coming into our little community because of that reason.

They want to have that simpler life. That real connection with the people that they live in their communities with, that you kind of lose. So, I see a shift, because we live it, that's the community we live in. And, I see that shift of a lot of people really wanting to get back to that.

But in order to do that, in order for it to be a desirable community, there has to be business and commerce. There are places across the country where that can happen again. Even if even if they had it and it's kind of died. Not really died, but it's kind of gone away; it's possible. Let's bring it back.

Jenna: Yeah, I love it. I love it. Okay, so good. The reason that I really wanted to have you on the call was to talk about a conversation we had, about what the actual turning points were in your life, that led you to get to this point of coaching? And then, some of the realizations you've had.

Then, specifically for people, what exactly you have done and how you've thought, that has created such a shift for you in such a short amount of time? Because I know that if everyone could do that, there wouldn't be all these conversations about, “Oh, I invested here and didn't really get what I wanted. I'm not sure if it worked for me.” None of that would be happening, because you've just made it work. Like, it is working.

So, let's share that with everyone, just so they can kind of adopt some of the ways of thinking that you have, and then get the kind of results that you’ve been seeing. Tell us first, about what do you think sparked the journey? And what were the steps along the journey to then find me and really decide to hire a coach?

Lindy: Yes. It was a dissatisfaction with the business that we had created, or I had created with my husband. So, we had gotten to the point where it just felt heavy. You know, it's a hard business. It was overwhelming, and I was getting to the point where I wasn't having any fun anymore. I couldn't see, I lost the vision. I lost the vision of why I wanted to do it in the first place.

Jenna, you and I, in one of our first coaching calls, we kind of described it as being stuck in the muck, right? Stuck in the muck every day. And, that was the way that I was feeling. I was getting bogged down the ticky-tacky, day-to-day things that consumed me. And so, it was that deep feeling of, I would guess I would call it, I just didn't love it anymore. I was starting to fall out of love with my business that I had created.

I had been for years… I listened to podcasts, I read books, and all kinds of personal development things. But I never actually… I mean, with some of the things, you’d get a journal; you get your gratitude journal. You write things down, you do some things, right? But I didn't have a consistent practice. And I thought, “Okay, well, I need to take a big step. I need to shift because I don't want to go on in my business this way.”

And so, I had just decided, “I need to find a coach. I'm going to find a coach. I'm going to put my money where my mouth is, and I am going to work with someone to help guide me out of this place that I’m in, that I didn't want to be in anymore.”

So, that, literally led me to just google. I'm on the Google's googling, Omaha business coach, or whatever it was. And somehow… I’d click on this one, or click on that one, nothing really spoke to me. I don't exactly remember what the search was on how I found you. But I found your website. Which is kind of funny, because in hindsight, you and I have chatted about the fact that I'm probably not your target client.

But I found you and I went through your website, listened to your podcast, and I thought, “I want to work with her. I think I want to work with her.” And then we had our call, and that was what? December of last year, a few months ago.

But to answer the question on kind of what led me to making that decision, or making that leap was, I “studied” or put a lot of information in my conscious mind, but I'd never actually embodied it. I'd never actually worked with someone to help me to see my thoughts. See those things and the thoughts and the feelings that I was having, which was creating the state of my business, essentially.

Jenna: Right, right. And yeah, it is so amazing. Because the page that ranks on Google, is very much geared towards coaches figuring out their messaging, right? And so, I loved the fact, when I saw your intake form, I asked you which page had you looked at? Because I do have another page that speaks to clients like you, as well. And you said, “No, that's the one I saw. But I just decided to do it.”

Obviously, it's been great, and I'm so glad you did. Other people have managed to find me also, that are not coaches looking to nail their messaging. So, I think just really speaks to what I'm saying, about the resonance that's created is both conscious and subconscious. There was a subconscious component that clicked and allowed you to feel safe and trusting to move through.

Lindy: That was big step for me too, Jenna. That investment, having never really taken any classes or worked with anyone in the past, to just say, “I'm going to do this. If I need to have some big shifts in my identity and in my business, I need to really make the investment to do that.”

Jenna: I think that's what we identified in the first call. I went back and I looked at your initial intake form, which was so fun, and you were talking about how you guys just didn't have time. It was like a firehose of issues and problems, and how you're so busy sweeping the floors that how can you ever plan for the bigger things? And I thought, “Wow, sweeping the floors,” that’s just so emblematic of where you were.

And yet, when we got on the call, you did have this grand vision, and you saw it as so important. I knew that you were still in a different identity, right? Not in the identity that would get you there.

Lindy: That's right. And that's one of the biggest things that you and I have worked on from the beginning. Is creating that identity shift and stepping in to a different version. I know, this is going to sound kind of silly, but it's really a different version of yourself. And, it is a shift that you have to embody. I wish I could articulate exactly what that looks like; you probably can.

But it really is just a gradual change, a gradual shift, in how you see yourself and who you become. Because where I was, I knew that I couldn't stay in that place and get to where I wanted to go; it just wasn't possible. And so, it's those little thoughts that you and I have worked on, since we've been working together, since December, on how to embody and shift that paradigm, shift the thoughts that you're having.

Jenna: Right. And, they're so ingrained in you that you don't see them.

Lindy: Yeah, that’s right. Because there’ve been so many times where you and I'll have a conversation, and you'll repeat back something that I said, and say, and I'm like, “Oh, my gosh, you’re right.” It was just last week when we were on, and you said, “Well, you said this, but you also said this.” And, you're right. You're absolutely right. Because it's so hard to get inside of our own brains and to see our thoughts. It's so ingrained, it's so embodied in who we are, that we need that outside perspective.

Jenna: I think for you, the biggest thing, was that deep down, you had a belief that you weren't a big-picture, strategic thinker. The kind of person that could roll out a national, nationwide, brand. And what we found out, was that really, at the place you were in your career, you were focusing on other things, and you hadn't had the mentorship to transition into a different type of thinking. So, it wasn't actually an inherent part of yourself. That was big.

Lindy: Yeah, one of the big, big realizations that I had over the course of our discussions was, “Okay, here's a thought that I'm thinking; I'm not good at this. I'm just not a big-picture, strategic thinker. I'm not good at this.” But it came to me, at one point, that nobody ever taught me how to do that. Of course, I'm not good at it. I've never learned how to do it. I'm going to learn how to do that now. And I'm going to step into that, versus just saying, “Well, I can't do this, because I don't know how to do it.” Nobody ever showed me how.

Jenna: It was such a reinforcing belief. Because since your brain believed that, it was spending more time putting out brush fires in its comfort zone; doing what it knew it could do well. Rather than taking the time out and handing that off to someone else, and actually giving yourself the space to bring on these visionary ideas and new ways of thinking that your company desperately needed, that leadership.

Lindy: Because I could see it. I could see it, Jenna. I could see that where I was, wasn't going to get… There was no way. Where I was, the things I was doing, was not going to get me to where I was going. But I had gotten so bogged down in the, you call them brush fires, I call them a hot flaming dumpster fire. Yours sounds way more eloquent.

I had hot steaming dumpster fires every other day. And I had gotten so into managing that and thinking… My husband and I always say it's like a game of Whack-a-Mole; deal with this thing, something else pops up. But we had gotten so muddled down in that, that I couldn't even see the vision anymore, because that was my reality every day. And, I lost it, and I wanted so desperately to get it back.

Jenna: Let's talk about how you got it back. Because I always find that this is how I am with my coaches. We'll have a session, there'll be some a-ha, and then I take that and run with it. So then, in between sessions, I'm using that and I'll start looking up podcasts on that topic. Then, I'll find this book. Or, I'll journal and then I'll get another a-ha. And, I've noticed you do exactly the same thing.

And so, every time we get on a call, I sit down with you, you start to give me an update, and you're like, “Here's the a-ha I came to. This was so big this was huge.” Tell us, in your words, what you're thinking in between our sessions, and how you're doing all of that?

Lindy: We'll usually have something that sticks out in one of our sessions. And then, I'll think about it. I journal. I write things down. I do re-listen to our calls, which is helpful. And I'm always kind of searching and looking, and trying to find, I guess, something that speaks to me. And so, then I'll go out, like you mentioned, and I'll say, “I'm looking for some more inspiration on this topic.” And then I'll look for a podcast; “I don’t know if she speaks to me.” That may lead me to another person or another topic.

One of the things that you and I had really talked about in the beginning, is reinvention. I don't know if we called it reinvention, or it's just kind of recreating my identity around this business. And I realized that I really did need to step into a different role in this business a bit, if it's going to go to where I really envisioned going.

I think you had mentioned Kris Plachy in one of our calls. “You need to go listen to Kris.” I had heard of her because I'd been listening to Brooke’s podcast for years. And granted, never necessarily done anything, but I had heard her name before. And so, then I started listening to her podcast. She really spoke to me in the way that I needed to hear about some of the more tactical things in the business.

About stepping into becoming a CEO of your business. And, what that looks like at a more tactical level.

Jenna: Yeah, hiring clients and performance reviews…

Lindy: And job descriptions, and all of the tactical things that one has to do in the business. But then, I started seeing that as being very, very relevant to me and to what I needed to do, as well. So, finding her also helped me start to embody that identity of someone who is a CEO; who can make these decisions.

And then, she led me to someone else. You've given me other tips and books and podcasts. It's amazing how it kind of unfolds.

Jenna: So, maybe it is like that relentless curiosity. Or, sometimes for me, it's almost like obsessive, right? Like, I'm just looking. Yeah, I'm just calling it in.

Lindy: All the concepts are all the same, right? But certain people say the same thing in just a slightly different way that just resonates with you. Right?

Jenna: Oh, that’s so good for all the coaches out there to hear. Did you just hear Lindy say that? She needed to hear it from different people. Yeah.

Lindy: Different people; it's the same message, but in their own unique way. Yes, to all the coaches out there. It's the same stuff, but you have your own way of explaining it, of teaching it. And it will hit home with somebody, it will resonate with somebody. I guess that's me. I'm always looking for the people that can relay that message in a way that I go, “Yes, that makes perfect sense.”

Jenna: Yeah, yeah.

Lindy: I do a lot of that in between our calls every week.

Jenna: I did really want to highlight that and just honor you for that. Because it's not what everyone does.

Lindy: That the work. That's the work to….

Jenna: Talk about that.

Lindy: So, I'm really committed to making this shift. And so, what that looks like, is a lot of self-reflection, thought downloads, questioning my thoughts. Why do I feel this way? Why am I feeling this way? Where's that coming from? I think in one of our very first calls, Jenna, you said you have to be an observer of your thoughts. And it's so, not done.

Jenna: And, not taught.

Lindy: It's not taught how to do that. And then, it's not taught to take it that step further. The first step is just recognizing it. That's self-awareness and being like, “Why am I having…?” And then, questioning it and saying, “Why?”

We can talk about this later, but one of my biggest a-ha’s was came when I just listed all the thoughts that I was having about the state of the business. And then I said, “No longer.” Because I was having all these thoughts about it that I didn't even realize, or not necessarily thoughts. But I just sat at my computer one day and just emptied my brain about that specific topic. I got a page full of things, and they weren't all good, right? Most of them were not good. And, I was like, “Well, it's no wonder I feel not so great about this. Look at all the thoughts I'm having about it.”

Jenna: Yeah, yeah. So, let's go there, because I know that was a huge epiphany. And, I think there are so many people that need to hear what this revelation was for you, because it's the same for them.

Lindy: Yeah. Well, let's back up. I had realized I was having all these not so good thoughts. I just started questioning, “Why? Why do I feel that way?” And then, I just had that moment, that a-ha moment, where I realized one of the reasons why I was struggling in my business was that we weren't necessarily running the business; we were playing not to lose, versus playing to win.

There was a difference in being scared and being hesitant about decisions that needed to be made, versus just having that knowing, that, “No, we're going to win. We're going to play to win, versus not to lose.” It's a completely different shift in the energy, in the mentality, in the confidence in your own decisions that you're making.

That was a huge, huge moment for me. I felt it. It's like I could finally see it and articulate it. And, I remembered being really excited to have figured that out.

Jenna: It is a huge shift, right? It's like the defense versus the offense. You we're playing defense all the time. Like, how can I mitigate the pain that this will cause, instead of what is possible for me, if I really wanted to win at creating this thing that hasn't been done, this national brand? What would I be doing?

Lindy: Yes. What would I do? What decisions and actions would I take differently, if I knew, really knew, that I just couldn't lose?

Jenna: Because you weren't going to give up. You’re going I figure it out.

Lindy: Yeah, that was never an option for me. Let me just go back and say, of course, it's our business. And of course, if we were struggling in it, we could just say, “I don't want to do this anymore.” But that was never an option for me. So, it was kind of a go on in the way that you're going, which was not feeling great about it and kind of becoming resentful towards it, to be honest. Or, figure out a way, one day, to shift; shift your brain, shift your mind, on how to get back on track and move in the direction that you want to.

Jenna: Talk about the process that led to that realization. Because I think there'll be some people listening to this that say, “That sounds great that you had that a-ha, but I've been journaling and I haven't had my aha,” or something. What I've seen happening with you, is that as you've cleared the channels you are allowing the synchronicities into your life. And so, you did the work; you did the thought download. You made your intention known that you really wanted to, now, get to the next step, the next truth, about this download. And then, you happen to watch a movie, where they kind of said that kind of line.

Lindy: Okay. Yeah. So, let me back up. This is how that whole thing kind of unfolded. I think I went in the middle of it. So, we had a group call with some other…

Jenna: The Collective.

Lindy: And we were talking about Master Manifestors, I think it was. There were two girls on the call that were really good at that. And so, we were chatting about money and how they're good at manifesting money. I was thinking about that, and then I went and found… I was looking for, searching, like we had talked about… Again, for someone. “Let me find a podcast or someone who's specifically speaks to me about this topic.” Found someone, and on her podcast, she didn't necessarily speak specifically to me, but she had an episode where she had a guest on. And that specific guest has the podcast, too. And, she really speaks to me.

But in the process of that, I had downloaded some sort of meditation. Like a manifestation, money manifestation book or something. And part of the visualization that you're doing, is stepping into this person. You're visualizing this person who has all these things.

In my mind, in my visualization, I would see this person, right? It didn't have to be you. It could be someone else. It could be a real person, fake person, it didn't matter. But this person that I saw, was from this movie that I had seen a million times, years ago. But it kind of inspired me to rewatch that movie. “I'm going to rewatch that movie again. I liked that.”

And then, there was a scene in that movie where someone said that line. They were playing poker, and it was somebody teaching a classroom on poker mindset; something. And she said, “I beat him because he was not playing to win, he was playing not to lose.” And that's when I said, “Oh, my gosh, that's me. That's how I'm running my business. I am playing not to lose. I'm scared.” It just clicked with me.

But that whole series of events, it's very funny how it just kind of unfolds, and that's how I got to that a-ha moment.

Jenna: Yeah, but it wasn't… Again, we always go back to how did you create that? Right? Instead of, “It just unfolded.” And so, what I love to share with other people… And also, Lindy, you and I were talking about masculine and feminine energetics. And the feminine really is like the potential and the possibility and the trust. So, you had all of those components there, as you were there. But you also had the masculine energetic of this conscious focus, right?

So, you were following the breadcrumbs of these different podcasts. And when you combined the two, when you allow the trust, and you allow the play… You weren't a person that listened to one podcast, and then said, “Well, dammit, that didn't give me my answer,” and then you just stop there.

No, you were really in this place of play. This will come to this, and I'm sure I'll be learning more. And then, maybe this person does, and this person doesn't. And maybe, I'll just watch this movie. You didn't let your brain get in there and say, “What's the point? I mean, is this going to further your cause?” No, you're just like, “I will watch this movie…”

Lindy: I will watch this movie that I had seen before. And yeah, I wasn't looking for some big a-ha moment. It just inspired me to do that. And, I got it.

Jenna: Right. And that's the perfect marriage of the masculine and the feminine coming together. Where you have that focus and that trust.

Lindy: Well, and we had spoken about, Jenna, the masculine and feminine and how I was… Do you remember what you said, how I said, “Well, I think all the things that I've created up until this point, has really been just masculine energy.” When I think about that, I think about not hustle and flow, it's almost like, flow and hustle. Right?

So, the feminine energy, I've come to think of as the allowing, the visualization, the curiosity, yes, trust. And then, the masculine energy I feel is more like the doing, the actions, the doing-the doing-the doing. But I think the magic is in… You and I talked about this last week, we're so ingrained with the doing-the doing-the doing-the doing, the hustle. But what if there's an easier way?

What, if you can tap into that other piece of it, that flow, that feminine energy? You still have to do the things, right? But it doesn't feel so hard. It doesn't feel so tight. It's possible. It's possible that things could just come easier.

Jenna: And yeah, your results are amplified because you’re finally having these two forces working together, rather than one just suppressing the other.

Lindy: Right. We just do-do-do.

Jenna: I'm going to block the receiving because I need to make it happen myself. It's like, “Okay, we won't give it to you, then.”

Lindy: I mean, maybe you'll get some stuff done, but there's a much easier way to do it. I’m still working on that, too. I mean, I don't know, you and I will probably talk out that on Thursday. But getting better at the receiving, getting better at tapping into that; you call it “opening the portal.” Getting that to be more intuitive, versus being so conditioned for the hustle. And I want to turn to the flow.

Jenna: It's beautiful to see that you have been doing it now, so eloquently and effectively, with the coaching and the personal development. And so, now we'll just be turning that to the business. Now, we'll be seeing the same results. But you know how to do it. Now, it's a transferable skill.

Lindy: Yeah. What happened? You want to talk about my backpack analogy?

Jenna: Yeah, yeah, sure.

Lindy: Once I had my big a-ha, I was trying to articulate, okay, what is this? My husband's really big into metaphors, right? So, he's always thinking and describing things in metaphors. And I thought, “Okay, well, how am I going to describe this to him? And, how am I going to describe this big moment to Jenna, when I chat with her next?”

I had likened it to this. I had felt working in my business was like carrying this backpack on my back, full of rocks and sand. And so, every morning, I would get up and I would put that backpack on. I would walk down my path, and it was heavy. I wasn't very fast. I would bitch and moan the whole time, about carrying this damn backpack.

But it could still move forward, right? I was still going, I was still walking, I was still putting one foot in front of the other, every single day. But it was unpleasant. I had gotten to the point where this backpack sucks. So, I get to a point where I say, “You know what? I don't want to carry this backpack, because it's these straps are hurting my shoulder. I'm going to modify it. So at least, on my journey every day when I put it on, it doesn't hurt as bad on my shoulders.”

You get a little foam pad and you put it around the shoulder straps. You get up the next day, you strap that thing on your back, and you walk. But it's still heavy; full of rocks and sand. And, you're still putting one foot in front of the other. But at the end of the day, when you take it off, it's a little bit better, your shoulders don't hurt as bad, it didn't chafe as much when you were carrying it during the day. So, it's a little bit better.

And when you and I started working together, and you get these a-ha moments, that is when I realized that I don't actually have to carry this dang backpack on my back anymore. There's a better, easier, faster way. And that's when you trade the dang thing in for a frickin’ jetpack with rocket launcher on the back.

And you're like, “Guess what? I don't have to carry this backpack. I can put it down and I can get something completely different, and a thousand times better. And, I can get there 10 times faster than I am right now. That's what I likened it to. That's what I saw in my mind. That is progress.

Jenna: I love it. It's a great metaphor. It's so good; so good. One last thing I wanted to touch on, was you were talking about how you work between our sessions. And you said, “That is the work.” And so, I think it's an interesting shift; it's the way I think about it. But I'd love for you to say it, so that people can hear it differently through you. Again, when you sign on with a coach, tell me how you think about your involvement between sessions.

Lindy: It's my work. That's my journey. I can pay you, Jenna, and tell you every day, “Jenna, what do you want me to do? What do I need to do? What am I supposed to be doing?” And you can tell me, but if I don't do the work, and if I don't take the time to gather some knowledge, take the time to do the steps that are necessary, at the end of the day it's on me, it's my results. I own it you; can't do it for me. You cannot create my life for me.

I found you to guide me. To be able to see things in my brain and in my thoughts, and reflect them back to me, that I didn't even know I was having. But really, the work is on us, you, me, to do it. Because you can't just sit back and say, “Oh, well, Jenna told me to journal and nothing's happening.” You have to take the time to put in the self-awareness, the thought download.

I mean, if nothing else, just writing down your thoughts, that literally was kind of a catalyst for me to get to, from having bad thoughts about my business and how hard it was, to literally having that a-ha moment. Where I said, “I get it! I've been operating in this way: I'm not playing to win; I'm playing not to lose.” And all the stuff in between those two things, was self-awareness, was looking at my thoughts.

It was a process of getting from dissatisfaction to, “I get it now.” Doing the work in between that. And the simplest step, I would say, is just understanding your own thoughts that you're having. Just write them down. That's all I did. I just wrote them down one day, and then I could see. That was the next step, is to be able to see. “Well, it was no wonder. Look at all these terrible thoughts that I'm having.” I could see it, in black and white, on a piece of paper.

Jenna: Such good advice. Yeah, for sure. And as I'm hearing you talk, I'm thinking that there's kind of a next step. Because, yeah, some clients, you'll tell them what to do, and they just won't do it. And other clients, you'll tell them what to do, and they'll do that. And, that's great. But then, what you do, is that I'll tell you what to do and you'll do 10 times more. You'll do that and all these other things.

Lindy: Yeah, it's almost like having that excited curiosity. I'm always looking for that other person, that other teacher, who says something in just a different way, in just that special a way that resonates with Lindy. And then, I can get to those a-ha moments that way. Oh, yeah. And it may just be something that I've heard before, 10 times, that for whatever reason it didn't stick with me, but this time it does.

Jenna: Yes. And this is what makes for a truly productive, co-creative, coaching relationship. Because it's as if you and I entered into an agreement to be partners at the very beginning. And we're like, “Okay, that's the end result we wanted to get to.” And then, between sessions, we're thinking how to further get to that result. And so, you're working your angle, and I'm working my angle. And together, we'll get there.

That's completely different than someone almost coming in with an employee mentality to the coach, and saying, “Okay, what do I do next? What do I do next?” You're taking ownership of, ‘I'm half the team.’

Lindy: Right. I mean, I could hire you to tell me what to do. But again, I could do it, or I could really do it. Like, really understand it, really embody the work that needs to be done. Because you see the path, too, and your job is to guide me. But together, it's so much more impactful if you, like you said, you're doing yours from your standpoint, and I'm doing all the things in between that I can come to you with.

It’s like, “Oh, Jenna. It's been really, really powerful.” I could have never have gotten to this place by myself, or on my own. Because I couldn't even recognize some of these things in myself. You just need to have a coach and an objective third party, who can help you navigate and decipher the thoughts and the things that you're telling yourself that you don't even realize.

Jenna: Absolutely. I feel the same way about my coaches. I just never would have even seen it.

Lindy: No. Not even in my awareness. So, I'm so thankful that I found you. Well, no, I created our relationship. Right? I attracted you to me because that’s what I needed.

Jenna: Right. You absolutely found what you needed. You're just moving forward, creating this vision that you will manifest.

Lindy: It's really been fun. The whole idea of stepping into a new identity has been kind of scary. But you know what? Exciting. Getting to that place where you feel, and again, I wish I could articulate it better. There's just a shift. There's just a shift that happens, once you start embodying that different identity.

And I think the getting of it was kind of little steps, baby step. So, you almost feel like you're faking it till you're making it, right? It’s little things like, I don't want to do these certain things anymore, like sweeping the floors or putting product on the shelves. So, I'm not going to dress as if I'm going to do that job anymore.

You don't necessarily believe it, but you're kind of telling yourself, “I'm going to shift.” But then, one day, you just kind of feel different, [crosstalk] that new person. You just don't need those things anymore.

Jenna: I love it. So good. Lindy, thank you so much for coming on.

Lindy: Thank you for having me.

Jenna: Yeah. And, we will link to your website in the show notes, but just give it to everyone quickly, if they want to feel the vibe.

Lindy: The Market, Fresh, Local, Community; TheMarketFLC.com. You can see a little bit about our stores. You can see pictures of my family, who run the stores with me as well. So, thank you for having me. And I look forward to having another a-ha that we can chat about on our next coaching call.

Jenna: Love it. So good. Thank you.

Lindy: All right. Thanks, Jenna.

Hey, if you're a coach who wants true clarity about your secret sauce, your people, your best way of doing business, and how you talk about your offer, then I invite you to join us in the Clarity Accelerator. I'll teach you to connect all the dots, the dots that have always been there for you so that you can show up like you were born for exactly this. Come join us and supercharge every other tool or tactic you'll ever learn, from Facebook ads to manifestation. Just go to TheUncommonWay.com/schedule and set up a time to talk. I can't wait to be your coach.

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