Ep# 101: Steal a Top Creative Director’s Framework for Visual Reinvention (BTS of Our New Look!), With Woman Entrepreneur Gabi Anderson
Episode Summary
Have you ever wondered how to think through your visuals so they’re hitting all the right notes and not only captivate your ideal clients but also elevate your business?
In today's competitive market, a well thought out visual brand can help you stand out and do much of the heavy lifting for your business.
This episode dives into a proprietary framework for creating magnetic visual branding, ensuring you make a lasting impression.
By tuning into this episode, you'll gain:
A deep understanding of a framework for creating enduring and effective visual branding.
Insight into the do's and don'ts of maintaining cohesive brand guidelines across your team. 3. Behind-the-scenes strategies for making bold, authentic branding decisions that align with your business's unique identity.
Don't miss out on transforming your brand's visual impact—click play now to unlock the secrets to powerful, magnetic branding!
Sign up for details on the live Reinvention Experience with Jenna at
https://www.theuncommonway.com/reinvention-experience
Find Jenna on Instagram:
https://www.instagram.com/theuncommonway/
Schedule a call with Jenna about joining the Clarity Accelerator to dial in signature offers and strategies and a first-rate mindset.
https://www.theuncommonway.com/schedule Sign up here to get on the waitlist for Power & Potency, the new mastermind for highly accomplished women entrepreneurs, and hear all new information as it's released:
https://www.theuncommonway.com/waitlist
Leave a voicemail for Jenna and get her personalized advice for your business:
https://www.theuncommonway.com/talk
Links Mentioned
69. Creating Clarity in a Creative Business: Mindset Growth for Successful Creatives with Gabi Anderson
67. Revelations from the Clarity Collective Retreat with Women Entrepreneurs Amanda, Ale, Gabi and Kat
Gabi's Website: https://www.gabiandersonstudio.com/
Gabi's Branding Instagram: https://www.instagram.com/gabiandersonstudio/
Gabi’s Art Instagram: https://www.instagram.com/gabithecreative/
Gabi's Shop: https://www.gabiandersonstudio.com/shop
The Uncommon Way is led by business coach Jenna Harrison, who helps women entrepreneurs feel confident, find their ideal clients effortlessly and avoid overwork so they can manifest money and abundance in their business and life.
This podcast empowers female entrepreneurs to overcome imposter syndrome, perfectionism, and limiting beliefs through somatics, mindset, and spirituality, create 7-figure offers, and build an online coaching business with clarity and alignment.
Episode Transcription
[00:00:00] What if there were a framework you can follow to always give you extremely powerful visuals that do the heavy lifting for your business? Stick around.
You're listening to the Uncommon Way business and life coaching podcast. The podcast that helps women entrepreneurs get clear on signature offers and strategies that sell themselves so you can lean back and stop the hustle. You will learn to maximize your mindset, messaging, and strategy, and step into the uncommonly successful business and life you are creating.
Here's your host, Top ranked business coach and reformed over analyzer turned Queen of Clarity, Jenna Harrison.
Hello, hello. Welcome back to The Uncommon Way. I have the great pleasure of bringing our creative director, Gabby Anderson, on the show [00:01:00] today, which is such a treat. And I'll tell you about her background in a minute. But first, I want to tell you what we've got in store for you today. The Uncommon Way You will get her proprietary framework for creating powerful, magnetic visual branding that can really do some of the heavy lifting for you.
And we'll give you an example of how it's all applied using the Uncommon Ways new branding. Yay! You'll get to hear the behind the scenes of what was going on that inspired me to make this change and my biggest vulnerability that I had to overcome in order to do it. You'll find out what to do and not to do to make sure any team members or contractors are able to easily stay within brand guidelines, So that you get a cohesive, defined look, even when multiple people with differing preferences have their hands in the pot.
Plus, later this week, we've got some exciting bonus [00:02:00] content, where Gabby tells us what to look for in a brand designer, and when you should and should not hire someone. So look out for that. Before Gabby launched her own business, she worked her magic at large, impressive companies like Shutterfly. And keenly understands what it takes to not only stand out and create strong brands, but also to disrupt the way things have traditionally been done.
So you can tell she's a very uncommon way, and a woman after my own heart. She's also a past client, so you've heard her on the podcast a couple of times before. And she's an amazing artist and illustrator. I'll link to all of her things in the episode notes, because you will want to check her out. And now, without further ado, let's bring her on.
Hi Gabby, welcome back to the podcast. Hey Jenna. Thanks so much. I'm excited to be here. So, usually I start asking a question of my guest right [00:03:00] away, but I think since I was the client in this situation, it would actually be helpful if we start with me talking about where I was at when I reached out to you.
Yeah. That sounds great. Okay. So, at the time, my site was about five years old, and all of my branding was about five years old. Things would fluctuate on social media with different teams that would come on, so I didn't really have. Um, any kind of cohesive look. I'm not really someone who gives a lot of attention to how things look.
I care much more about what's being said. And compliance of even complaint. You remember this as well, but all of my curriculum from the Clarity Accelerator is stored on a Google Drive. And so it's not visual, visuals have never been something that I was really, really prioritizing. And by the way, we are now uploading everything from the curriculum onto Squarespace.
So it's gonna look super cool. Yeah, that's gonna look great. Yeah, yeah. But what was going on with me was that I [00:04:00] realized, When I looked at that site and everything else that was coming out, it just no longer felt like a fit. Visually how it looked, what I was talking about on the site, even where I live, was no longer a fit because I've, I had gone through such a big reinvention.
And I was thinking about it and how necessary it was for me as somebody who helps people with reinvention and talks about reinvention all the time, to really Step into that in all the ways, including visual and just really lean into the fact that the beauty of reinvention is that it does translate into so many different areas, right?
You show up differently. You call in different people. Maybe you have new offers or new ways to help people see your offer. You've been through it yourself, right? And by the way, this is a good point for me to say for anyone who doesn't recognize your name, you and I do have an earlier [00:05:00] podcast episode.
together that we'll link in the show notes and that really talks more about your reinvention. So, I think we all know the feeling, right, of feeling reinvigorated and renewed, whether that is something where you've stepped out of a relationship or you've decided to move somewhere, maybe you've left a job, and you know that energy feels so good.
And it's, it's magnetic also, and you really want to ride that momentum, right? You get into this feeling of what else can I do, right? Where else can I go? And so I also want to mention here that I am so fired up about this now that we're getting this, these final stages of my latest reinvention. So I am going to be creating a special workshop for listeners.
And I'm going to help you all kickstart or really lean into this for yourself. Whatever stage you're at, the next thing is calling to [00:06:00] you. What is that or what are the final touches of that kind of need to click into place? I know that this is what sets you up for strong visuals and branding later. And I just, I haven't done anything like this in years, Gabby.
I haven't done any kind of webinars or workshops. And it's going to be fun because it's going to be me personally there in real time going through this. So y'all don't miss it. We've got details in the show notes and more info coming out on social media about it. And it's come in, be with us. We live this way, we think and relate to each other this way.
It's very much a community. So I love that is also represented through the kind of you step into this world and it feels different. Mm, right. It feels exciting. I feel excited about the branding. I'm excited to, yeah, show it around. Okay, well now let's actually [00:07:00] talk about the branding. So, I think it would be fun just to, I know that people, it's going to be fun for me to hear us, like, talk about what we came up with, but it'll be really great for people who are thinking about their own branding to just hear how you think, right?
And the kind of things you were thinking through and we were thinking through and how we arrived at some of these decisions. Let's pull that up and just start at the very beginning. I love how in my brand book, you start with That's a big question in life. Who am I? Right? Who we are. Yes. So for your branding, we really grounded into who we are and by we, I mean the women and the audience of The Uncommon Way.
And this really all came back from meeting that we had where we went over this long for branding docs. That I talked through where [00:08:00] all the different questions that I mentioned before about your audience for your strategy, where else to shop and your competitors. So from there, I really thought about, okay, what are these brand pillars of who we are as a collective?
And the three that we came up with while we were working through this was powerful, unencumbered, and authentic. So. Powerful was really about how the Uncommon Way is full of women who are really empowered in their journey, and they are committed to having this sort of uncommon lifestyle with their business and with their life overall, and really stepping into that and owning it.
And Unencumbered kind of plays off of that as well, where it's really about these women reclaiming their freedom. And they are really using the [00:09:00] mindfulness tool that you teach and the practice to regulate their nervous system. And also I'd add there that it's also about giving up the have tos. Like you're encumbered by all of those shoulds bes and have to bes and do it this ways and all of that.
Yeah. Which I know you teach so many women how to let go of that because. It's so ingrained in us, so yes, that is a huge part of being part of the uncommon way and similarly, or playing off of that as well, these kind of all play off of each other, but the idea of being authentic is very important to the uncommon way, but it's the true authenticity that is breaking through, should have, and really getting rid of those and thinking about, okay, who am I and what is my business?
If it's, Very authentic to who I am and the lifestyle I want. So these are the feelings that we want to embody. So because we're a powerful, we are [00:10:00] bold. So this was about really owning the colors and owning the imagery and the different elements of the visual guidelines to really step into being bold and being empowered.
And then with the, the feeling of being unencumbered, it's really about balance. So it's about creating this sense of serenity and ease that really just feels like, okay, my, my nervous system is regulated and I feel great and calm being here, even though it is also powerful, this balance. And then with the authenticity, it's really about that consistency.
So. A consistency really builds trust when, because it shows, okay, we know who we are, and it again brings a sense of ease and calm to the overall visual experience. So going back [00:11:00] to the bold part, I think we both knew going in that with a name like The Uncommon Way, we weren't going to be able to look like everyone else out there.
Yeah. So that was like the baseline under all of that. But as soon as you declare. Power and bold, you've got to show up that way. Yeah, for sure. And that was a big thing too, when we were talking and just how I think about branding in general, it was, okay, how, how are you different from other business coaches in this space?
And it really was about creating your own life. It's about having a successful business, but it also fitting in you a life that you really want that in. boldly unique. So we really wanted to express that. Yeah. So good. Okay. So the next section is about the logo. And I think that I love this story so much.
I don't know if it impacted you as much as it did me, but. I just felt like she gets it. [00:12:00] She gets it. And so what happened is I told Gabby, I really like my logo. I don't know that I want to change it because it says the uncommon way, but the N is backwards. And I just thought that was just so subtle and just, and really perfect.
And yet you gave it this makeover, which was so great because you took, it used to have the N was backwards and it was colored a different color than the rest of the logo. And do you remember you said to me? I feel like that's as if you're dumbing it down for your client and all of your people are so smart they're gonna catch that the N is backwards without you saying it.
Bright color. Do you remember that? I love that. I do remember that. Yeah, I remember that because I felt very strongly about it too. I love it. And now it just looks grown up. Yeah, exactly. I felt very strongly about it. People would notice it, and even if they didn't notice it on the first [00:13:00] look, that didn't matter.
That can be a little bit of a visual thing that they realize later, and it can be exciting for them. One of the, one of the cool elements, just the way letters sometimes work, is the fact that they are so legible when you flip them, or there's something scientific where if you keep the U, or if you were to keep the U and an N at the end of your word, and then Jumble up all the letters in between, it would still be readable.
I like the idea of playing with something that's a bit more subtle because you do have a smart audience. Right. Right. Yes. Yes. That was, I, I loved it. It was just like, of course, but you did gloss up the letters a bit, the font. It does look very different, but I just, I love it. I love it so much more. Okay.
So let's go into colors. Yeah. So colors we have. a pretty robust palette, um, of [00:14:00] primary, secondary, and tertiary colors. And with the primary colors, we really were leaning into more neutral colors. And this was to create a lot of airiness and sort of space in the palette. And we have some really strong moments, especially with some of your coming up with some really strong black.
And I love how your brand owns that, and it feels very powerful and bold, but also feeling very elegant and elevated, which feels very, with you and all the women that I've met, they're part of the uncommon way. And then in this secondary palette, we were really thinking about Mediterranean color pop based off of your kind of happy place and where you're moving.
I don't think you've moved yet, right? But where you are moving. We're about a month out. Exciting. And yeah, [00:15:00] so those colors really resonate with kind of who you are personally, but I think also work really well with the brand, especially when we talk about the for additional people from the kind of part for your brand.
There's a yellow in there that we're calling clarity yellow, that really. Is being used boldly in spaces where we're talking about clarity and the idea there is this fun yellow and the idea is that when you do have that clarity, it feels like the light is on and everything's shining brightly because you really understand.
What you have to offer and you're really able to brightly fill that. Yeah. And understand how that permeates all the different areas of your business, how the other pieces stack up based on who you are and what you're really doing. Yeah. And I also noticed, which I don't know if I've told you this, maybe I did recently, but I only recently found out that one of the blues you chose was called Mallorca blue.
It just [00:16:00] so. Oh, yes it is. I know I found it. I loved that. Well done. Well done. Yeah. Yeah. I have a weird amount of fun in animation color, but they feel very in line with the branding. Um, good. Okay. Let's talk the color ratio because I loved that. Yes. So in the branding doc, we outlined primary, secondary, and tertiary, and then I wanted to show you and then anyone using your branding doc, what are.
The actual ratio that we're creating is because I've noticed that when people just have a blanket palette where they just have all these colors, then they get used very differently and it gets very confusing because again, there are so many ways to take these elements and use them and I could take the colors and the type from the stock and use them.
I could create like 20 brands, [00:17:00] but they can be used so differently. So, with this, we're really showcasing, okay, the primaries here really are these nice, elegant neutral, and there's three sort of primary colors that could be used predominantly throughout. And then the secondaries are even less than half of how much we should be using the primaries, and then the tertiaries are less than that.
So. It's tough to describe when it's a visual thing, but it's important to have that ratio balance with it. Okay, really these bold colors that are super bright and fun should only be used very sparingly for potentially. Big moments of emphasis, and it really should be about this calm neutral. Yeah, I think I could take a screenshot of that and put that on social, so people know what I'm talking about.
Yeah, that'll be good. Yeah, perfect. That would be awesome. And then I love that [00:18:00] you gave the team so many different examples, not just of do's, but of don'ts. Mm hmm. I think that is so helpful. It would be for me if I were trying to create off of this. To see, yes, what to do, but what not to do as well. Yes.
Yeah. So that was important for, yeah, again, just showing visual references for the ratio. One thing I also think a lot about is accessibility. So one of the components of digital accessibility is color contrast, which is something you can test with different tools online, but that was an important element of me showing it.
What is doable and what's not doable, because I wanted to make sure that color combinations, especially with typography, that are not accessible were on the do not use list. Oh, thank you for that. I love that. Um, and then we, of course, chose fonts that are not seen everywhere, right? That are [00:19:00] really fun, great fonts.
And then, and then we also incorporated illustration into the brand. Yeah. And I just want to say that is so important because. As I am all about really seeing what each individual person has to offer. And so when I work with a service provider, I want all the best of them. And part of what you do that's so different than what any other branding person does is that you are an artist also and an animation illustrator.
And so you are obviously a woman owned business. You have all of these, you have a very. Uncommon brand yourself and an amazing offer that's able to incorporate all these different pieces of you. And so there was no way in hell I was leaving out an illustrative piece in the brand because that's just, I would have left so much availability out of it.
I hadn't explored that. Yeah. My, I actually studied [00:20:00] illustration in school and then started working in design after. So I do have a lot of. I have experience in both brand design and art and illustration, so I'm always excited when people want that to be part of their, their kit. And I would always recommend it.
Of course. And you personally, like if people go to your website, they'll see that you have a, an e commerce site as well and you sell prints and shirts and all sorts of things, but they'll notice that your look is really this, as you've described it, like maximalist, full of moves. Yes. And I wanted, of course, but that wasn't fully my brand, right, but I wanted to take some of that.
So we decided to go with kind of native plants from the Mediterranean where I'll be living. Yeah. Get that organic, outdoorsy feel into the brand and really bring your zone of genius into the brand, but in this way. Yeah, and I [00:21:00] think it fits really well with the idea that you create of having this business to also, again, having this life that you really want and the way you're embodying your own life and your own.
And yeah, with your illustrations in particular, or well, any illustrations, really one of the great benefits of having a toolkit of illustration that they are really helpful way to do explain. More abstract concept in a really visually engaging way and in a way that photography does not always do. So I think illustrations can work really well on their own or be paired really nicely in a toolkit with photography help lane.
Like for instance, for the uncommon way, we really leaned into plant illustrations for a stand in for your own business. And for the growth of your own business and the evolution of your own [00:22:00] business and by your own business, I mean, your client's business is right. And then we have the sun. Yeah, exactly.
Yep. I was just about to say that. Yeah. So we have this cool linear, really detailed sun that is for clarity. It has a tree concentric circle vibes almost, but to me, kind of wisdom as well as clarity. It feels really ownable and textural and fun too, so. All sorts of things to look out for whenever you see illustrations in the brand, you'll know it's Gabby, which is so great.
Okay, so let's talk about the photography overview because I think people are really going to get a lot of hearing you talk about how you thought through this and how. We're not just putting photos of anything and everything that happened to match our brand colors, for instance. So talk about that, how you thought about that and narrowed that down.
So one of the interesting things and working on [00:23:00] your brand is you came to me with headshots done already, but had the big bucket of imagery to think about in advance. Whereas a lot of times The brand doesn't really have anything or it doesn't, maybe they have stuff, but I wouldn't recommend it. So I'm creating photo art direction from ground zero and really just giving them direction.
But you had a great bucket of images, though. I really went through them and defined, okay, what is usable based off of our brand pillars and what you should avoid, because there was a big range of your pose, how you're interacting with the camera. All sorts of different options. So I put them in three different buckets.
So I had a business headshot lifestyle behind the scenes. So these are photos you already had. And then I created a third bucket called aspirational [00:24:00] indoor and outdoor spaces. And this is where you could introduce potentially custom photography or there are great options for stock photography as well out there, but I do think it's important if you're using stock photography to create.
Really strict guidelines around, okay, how, how are we using this and what is the brand ethos behind it, so that it doesn't feel like stock photography, because stock photography can, if you're not intentional about it, feel really stocky at times. Yeah, and you're really big on cropping in cool ways too, I've noticed.
The crop really makes a huge difference than how the photo comes across since with the business headshot, cropping was very important in that because a lot of your photos, if you left them uncropped for very zoomed out, you couldn't really see you as much. And when I was thinking about your brand and the confidence that you, you laid back, confident you [00:25:00] exude having closer crops and having that.
One to one interaction feels very important where someone can go on your site and they can really feel like they see you. It's not like this far off photo where you're just walking and staring off in the distance. Yeah. It feels like you're interacting with you when you look. And I think that's really important to just put a pin in and then switch back to my point of view with all of that, because what was going on with my site before?
Is that, and I noticed this in hindsight, I was not looking at the camera. It was like me journaling in a book, me staring out into space. And so there was, it was very perfect at the time, but very introspective. There was a very introspective air to it. And I did intentionally want to call to deep thinkers at the time when I was putting that out there.
Bye. But what I sacrifice then is what you're [00:26:00] talking about now, none of the direct eye contact, none of the power. So my friend, if you're excited by this talk of stepping into new next levels and next versions of yourself, you've got to join me for the first live event that I've held in years. Come on, it's gonna be so fun!
And I can't wait to talk to you face to face. It's a workshop, we're calling it the Reinvention Experience, where we're kick starting your reinvention together. What will you walk away with? Awareness, clarity, activation, and the opening of a portal. You're going to be like, holy shit, is this what's next for me?
Now do not come if you want to stay where you are, because you will be changed. When a group of women come together with this kind of intention, doing this kind of work, The energy is really high, always transferable, so you will be infected. I know you've heard lots of [00:27:00] theory and stories about other people's reinvention on this podcast, but it's different when you're doing it in real time with me there.
No wondering if you've gone as far as you could because you're sewing your head and it's really hard to step outside of it. And definitely no putting off the real work for another day because your brain is conveniently keeping you too busy to get to it. This is the moment where you decide to heed the call and explore what's ready to awaken within you.
I mean, it's probably already awakened, which is why you're here. So let's say what's ready to emerge. So let's go. Head to theuncommonway. com forward slash reinvention dash experience and sign up now for more details. That link is in the show notes. See you there. And so, I also want to talk about how that was really vulnerable for me to change in [00:28:00] that way because, as you all know, the vast majority of my business comes through Google.
And so, anything that I'm changing, I think a lot of people can change up their website and it's, people only really come to their website after they've known them for a while on social media, for instance. Or out in the wild, networking events. And then they go to their website and it's a, just a tertiary thing they're doing.
But for me, it's the first introduction to people. And I know that site works. I know that site works really well. And so to think of. Changing it is challenging, and also, people will come and they will specifically say, Jenna, versus all the other coaches on that first page of Google, yours felt really authentic.
You felt like a real person, and it wasn't all glossy. It's funny, I was just at my mastermind retreat with my coach, and I was like, yeah, but shit's about to get really glossy. [00:29:00] Well, for those who really loved that, there is gonna, there is a little bit of saying goodbye to that former version and really stepping into this new version, which again, is so important for all of us to step into what's most authentic and real.
And I do think the reinvention has to be done before you try and do the aspirational photography, or it won't really land. Yeah, agreed. People can, if you're trying to fake it or the brand doesn't match up with the work. The other thing is that I've always had an underlying fear of the too, I call it the too braggy fear.
It's too braggy, right? I'm showing off too much, I'm trying to claim the spotlight too much, which we all know is conditioned in us as women, but I felt it particularly strong. And so. I actually have a podcast on that. When, about the time when I was doing the photography, which was actually last [00:30:00] summer.
But I'll link to that as well for anyone that's interested in exploring those themes a little more because it's a thing to go out and whatever, be glammed up and be in what, so I think my social media team has an image of me in a bathing suit coming out. That's just. It's a departure from the woman who's quietly writing in her journal, all alone in her home.
An exciting departure, I think. Yeah. And so relatable. Like you mentioned, I think women are conditioned to try to be, or that they should show up quietly. And that's something that I feel like I transitioned a lot in working with you, was being able to. Show up confidently and not worrying about being too braggy.
So it's so funny that we all have to work through that. Yes. And that I am always working through it at new levels. Yeah. Very relatable. And I do think when you're thinking about [00:31:00] authenticity and glossiness, there are definitely ways to still be authentic while having. A leveled up consistent brand, and I think one of the ways that we did this with your business headshot, for instance, is the selections that I made were all feel very authentic.
It feels like you're in motion, and you're really engaging with the camera, which in this instance is like the viewer, so it's not really a camera, it's another person. So there, it feels like there's conversation being had between the photo and whoever's interacting with it. I remember you looked at the posed photos and were like, Nope, not this one.
Not, you know, my hand on my shoulder or anything. Yeah. If anything was too stiff, I'd put in the don't use section. And then similar with your, what I'm calling lifestyle photography. So those were. The ones where you're like in a swimsuit or you're with your [00:32:00] family. So that's really about creating spaces to tell your own story, which I think is important in relating to your audience and giving the full picture of what you provide.
And in that, in those guidelines, we really focused on cropping that feels like someone through getting a glimpse into this intimate kind of space or this intimate moment with you. And again, not using pictures that look too posed because I think that's where you can lose the authenticity. Speaking of things that don't look too posed, I think you brought that into the outdoor spaces as well.
Yeah. So with the aspirational spaces, which we, um, did some selections for stock photography, but again, it, it can be custom photography as well. We were really thinking about things that don't look too. Too styled, like maybe there's a notebook or something on a table that shouldn't be there. [00:33:00] But also you don't want it to look messy.
Like it has to really feel easy and elevated, like the brand ethos, like those brand pillars that we want to evoke. So we really were finding this happy medium. Spaces that you want to be in that feel relaxed, so they don't feel stuffy. We didn't want anything that looks super corporate. Super sort of traditional business me.
It's really about creating this idea of the uncommon way of uncommon businesses and hoping the women that are part of the group envision. This is where I want to be, this is where I want to be living my life, this is where I want to be running my business. Yeah, like you could be in a, a nice loungy space, but running your business from there.
Yeah. Or what would your Airbnb look like as you're traveling, right? Yeah. Running your business. Exactly. Yeah. Yeah. And even some of the outdoor spaces, there were more rugged looks to the [00:34:00] mountains or the ocean. It wasn't necessarily all Caribbean beaches and hammocks. Yeah. Nothing was too grim and staged and we also, we'd mentioned the crops of the headshots, but that also was in the video cropping in on the video.
And I thought that was so interesting that one of the things, one of the reasons for that, of course, what you've just mentioned and really getting in close, but also. Because then the background changes less, and you can more easily put a type, right, in captions over that in, like on social media. Yeah, so one of the things I think about when creating the guidelines is, Ease of use for your team.
When I'm talking to potential clients, I'm always asking who's going to be using this. Do you have designers on your team that are familiar for design lingo and how to use these guidelines or are they [00:35:00] design novices when delivering these? I also am able to flex or when delivering these, but also thinking about it strategically.
I want to make it as easy as possible for whoever is using it to use it. Yeah, so nice. And then I'm just looking over at all the examples you gave of what a story would look like with this kind of photography or with this kind of video. And how we also had video of just from my point of view, if I'm holding a camera, as if I'm walking along, so you all get to see exactly what is going on in the life.
Yeah, so for video. It's such an important aspect of telling a story, especially on social media and people use video so much now. I wanted to create just really easy guidelines for you to use so that you don't have to rely on hiring photographers all the time to tell your story and make it just really easy for you to [00:36:00] take content without having to think about it too much.
So good. So good. Yes, yes, yes. Oh my gosh. And. We, I don't want to go into it now, but I was, I just do want to let you know how blown away I was when I also saw slide presentation examples and journal examples of journals I could have printed for my guests at retreats and my clients and all the different applications you created, like obviously website and the social media headers and there were just, it was just, this guide was just jam packed with so many things.
I hadn't even thought would be in there. I'm still so grateful. It was so great to see it all come together. Yeah, and it's really fun to work on. I like to create all the examples too. It helps showcase how amazing everything can be. Yeah, and we haven't mentioned yet, but just really quickly to let people know, we also created sub brands.[00:37:00]
So can you just really quickly talk about that? So when you talked to me about that, it was really about Okay, I have these different offerings and I want to make sure they feel somewhat unique and special and differentiated within the parent brand. Still be part of it. Yeah. Exactly. Still be part of it.
We don't want to reinvent the wheels. We don't want to introduce new typography or new, new elements. We just want visual guidelines for how these can feel unique and honorable in, in their own ways. With that, it was really about taking the elements that I created for the parent brand and differentiating how the colors played out through the sub brands.
I don't know if you want me to, yeah, the clarity accelerator is light and bright. Yeah. And really represents that feeling of pieces clicking into place and getting everything lined up [00:38:00] and just being ready to go. Right. And then power and potency is. A darker, right, there's more of that power, that undercurrent of power behind it, and it's extremely elegant and elegant.
So that's really about that up level group of women, yeah, that will be a part of that. Yes. Yes. That cohort. So good. Oh my gosh, it's been so good, Gabby. Okay. Okay, so, I just want to ask if there's any last Tips, final tips for listeners who right now maybe aren't hiring anybody, but they just want some tweaks to help them.
Yeah, that is a great question. So if you're not in a place to hire anybody, what I would recommend is just doing your own assessment of your brand. I would look at all the touch points that are out in the world, whether it's your website, [00:39:00] Instagram, TikTok, whatever socials you have, your email, anything that you're presenting to the world.
I would just maybe even print them out and put them all on a wall next to each other and just see where there are inconsistencies. I think the first thing that I would recommend doing is just making sure that everything is consistent. Look at how you're using type, how you're using the colors, and then just try to refine and simplify.
If you're not an expert in this, then simplify as much as possible. Well, and just make it as consistent as possible. I think that that is really good place to start. So good. So then after you have done this assessment of your brand and figured out, okay, where do I need that consistency? Then there are strategic things that you can do.
You can make a big list of who your competitors are, who else is in this space. And look at them visually. Again, you can print out their [00:40:00] section, physically look at it all on a wall or screen and see, okay, how do I compare it to these people? Am I too similar? For instance, it's not great to be too similar because then you're competing with these other businesses and you're not really showing what differentiates you.
Do you look like you're in a completely different space? For instance, that can be. A problem for your brand as well. Do you look like you're an athletic wear brand when really you're a lifestyle coach, like that could potentially be a problem. I don't know. I can't say for sure, but there is a way to look at the landscape and see how you fit in and figure out, okay, how am I differentiated in this space, but how do I fit into it as well, and just make sure you're not copying people too.
You have to really look within and find your clarity to make sure that you are being authentic to you, your offering and what you bring to the table or [00:41:00] being what other people do and willy nilly doing it as well. So good. Amen to that. Gabby, it's been so great having you on. You've dropped so much value and really helped me give the behind the scenes for everyone.
So we are definitely linking to you. your site in the show notes because I know a lot of people will be really excited to look at what you have and Talk to you and of course consider you for their branding as well. Thank you so much for coming on. Thanks for having me I love to talk about branding, so it was fun.
Thanks for joining us here at The Uncommon Way. If you want more tips and resources for developing clarity in your business and life, including the Clarity First strategy for growing and scaling your business, visit TheUncommonWay. com. See you next [00:42:00] time.