Ep# 119: How Women Entrepreneurs Can Use Intuition to Drive Business Success

Episode Summary

Have you ever wondered if there's a better way to make business decisions—one that doesn't rely solely on data and logic, but taps into something deeper?

If you've ever struggled with second-guessing yourself or feeling disconnected from your gut instincts, this episode will show you how to tune into that inner voice and let it guide you toward success as a woman entrepreneur.

In this episode, you will:

  1. Get a simple 3-minute practice to make faster, more efficient decisions in your business without second guessing yourself -- even if your intuition doesn’t speak to you much at the moment

  2. Walk away with specific prompts to help you start attracting the right clients, partnerships or revenue leaps 

  3. Learn an important perspective shift so you can stop feeling weak or delusional for making choices based on intuition

Rewire your wealth mindset starting today. Listen to this episode and get actionable steps to align your mindset and energy with greater financial returns.

Episodes Mentioned:

Ep #32: Should I Say Yes or Should I Say No? (Tapping Into Intuition)


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The Uncommon Way is led by business coach Jenna Harrison, who helps women entrepreneurs feel confident, find their ideal clients effortlessly and avoid overwork so they can manifest money and abundance in their business and life.

This podcast empowers female entrepreneurs to overcome imposter syndrome, perfectionism, and limiting beliefs through somatics, mindset, and spirituality, create 7-figure offers, and build an online coaching business with clarity and alignment.


Episode Transcription

Welcome. Welcome back to The Uncommon Way. Today, we're diving into a topic that I am incredibly passionate about, and I know you are intrigued by, or that you love yourself. We're talking about intuition in business, and specifically, how women entrepreneurs can harness their natural intuitive abilities to make smarter, faster, and more aligned decisions. It's that quiet voice inside you that has the power to lead you to your biggest breakthroughs.

We're always being told to follow the data and listen to the experts. But today I am going to challenge you to view your inner voice as equally powerful, if not more so. Now, for some of you, this might sound a little woo woo, but stick with me because intuition is actually an underutilized superpower in business and does have scientific explanation. Now, in this episode, you will get a simple 3 minute practice to make faster, more efficient decisions in your business without second guessing yourself. Even if your intuition doesn't speak to you much at the moment, you'll walk away with specific prompts to help you start attracting the right clients, partnerships, or revenue leaps, and learn an important perspective shift so you can stop feeling weak or delusional for making choices based on intuition.

As always, I'm going to give you one tactical tip, one mindset shift, and one energetic practice you can start using today to bring intuition into your business decisions and watch how things start to flow. Let's get into it. First off, how are you doing? I feel impolite if I don't check-in with you each week even if you can't answer me back. Maybe it's the culture I'm in?

Although I think I've always been this way, I have a new housekeeper, cleaner, and every time he writes me, before he asks the question, he always has like, hi, Jennifer. I hope you're having a good day, blah blah blah. There's always, like, 2 or 3 little WhatsApp messages before we get to what he's actually going to ask me. It is so sweet. I have been relying on him a lot lately because I've been doing, I 2 weeks a little less than 2 weeks of solo parenting, broken up within the month.

And it's funny, I have a client who also does a lot of solo parenting, and each time when we get on a call and one of us is in that situation, we just start the call with solo parenting. Yep. I get it. So I just really want to take my hat off to any single moms or dads who happen to be listening. Because there's a lot of stuff to do.

We also have Dylan's birthday this week, so I've been or his party I've been running around planning that in a foreign place. Who knew you cannot get just like a vanilla cake with vanilla frosting? That's impossible from every bakery I've talked to so far. The cupcakes also were a no go. I had to buy these little muffin things and then spread syrup on them and put little sprinkles.

Luckily, Dylan is rolling with it, but, there's been a lot going on, a lot going on, and I just want to keep it real that we all have weeks like this in business. But luckily, if we can rely on our intuition, then it doesn't have to seem so hard. It's not such a big terrible thing in your business if you do kind of get thrown off one week. So let's just really briefly talk a little bit more about that, about why intuition even matters. The other day, I was on a call with one of my clients, let's call her Megan.

She is a brilliant woman with a growing business, but she kept finding herself stuck in decision making paralysis. She'd analyze every detail, crunch the numbers, and still feel unsure. She was so focused on the data and what looked good on paper that she couldn't hear what her gut was screaming at her. Sound familiar? So I asked her, Megan, when have you made a decision based purely on instinct and had it turn out to be the right one?

Her answer, a huge smile. She realized that many of the most important breakthroughs in her life and even in her business had come from moments when she trusted herself, not second guessing or waiting for the perfect moment. Those were the times she felt most alive and can look back on and say, thank God I went that way or did that thing. Here's the thing. As women, we have a leg up when it comes to intuition.

We're more attuned to our emotional intelligence, on aggregate, and our ability to read subtle cues. We literally have more sensation in the gut, physically, than men do. Although many of my clients don't feel intuition in their gut specifically, but that's a conversation for another time. Yet, so many of us ignore it, especially in our business. And unfortunately, the more we ignore it, the quieter it gets.

We get caught up in the noise, in the industry trends, the spreadsheets, the opinions from everyone but ourselves, and forget that sometimes the best decision is the one that feels right even when it doesn't make logical sense right away. People have lots of different ways of explaining intuition. Someone spiritual might say that it is spirit moving through you or speaking directly to you. A neuroscientist would say what's actually going on is that you have amassed so much information and experiential knowledge throughout your life that your consciousness doesn't have immediate access to, but it's all there. And when you're confronted with a decision or situation, there's tons of processing going on behind the scenes.

It comes to you as a gut feeling, a simple knowing, but it's actually extremely complex. In fact, it's more thorough than the current momentary snapshot that you have right now, which might be influenced by something you heard most recently. Now, you get to ascribe it to whatever source you prefer. I do not judge. But intuition or gut knowing IS real, and it's accessible.

And that's what I'd like to help you access and act on through the help of this episode. So let's get tactical. I am all about giving you tangible steps to work with. So here's one simple thing to help you start building trust in your intuition. Create a daily intuition check-in habit.

Every day, take 3 minutes, literally just 3, to sit quietly, breathe deeply, and ask yourself one simple question, what do I know to be true about what I need to do today? Now you can also get more specific if there are specific areas of your business that you're focused on, such as what do I need to know today? If you're thinking about intellectual property or some deep problem that you're trying to move through. Or you might ask, I'm calling in my next aligned client or aligned partner, and I'm open to guidance on ways to facilitate us coming together. I look forward to hearing from my deepest intuition rather than any part of me that believes I need to hustle or convince.

Or you could say, there's so much abundance available to me, and I'm ready to create a new leap up in revenue. What is my next step? Now this next part is important. Don't judge or analyze what comes up. Sometimes your answer is actually the thing that scares you the most.

OBVIOUSLY, that's why you've been avoiding making a decision. Or, that's why you've been doing the exact opposite even though a voice inside has been screaming at you, No, no, do this instead. So don't overthink it. You don't have to take action on anything that comes up. Don't worry.

Just sit with the information and let it be. Sometimes it will be a strong yes or no, and sometimes it might just be a quiet subtle nudge. Sometimes you'll get nothing at all, and you learn to ask your question in a different way. Sometimes the answer actually comes to you later in the day, like you magically stop the scroll at one post and there's your answer. But over time, you'll start to become more comfortable with that voice, and you'll get more confident in trusting those instincts.

And then you can start taking action on things that feel lower risk, and then move up to higher and higher, more consequential seeming actions. I spent most of my adult life being far removed from my intuition. Or so I thought. I thought I just didn't have it. And I remember watching a video, a YouTube video from Marie Forleo where she was going on and on about how you really have to trust your intuition.

And oh, I just felt so triggered. I felt so angry. I'm like, but what about those of us that don't have a strong intuition just telling us what to do all the time? What do we do? But what it took for me was deciding that maybe it was there, maybe I just hadn't been listening, and really beginning a practice just like the one I'm suggesting to you, because then things started to change.

I started asking and really getting quiet enough to listen. You cannot hear when you're running around doing a million things like a chicken without its head. And really, this was an early early foray for me into mind management. I was directing my mind, hey, pay attention to this from now on, it is important. And then I started acting on some of that guidance, and then on some more and some more.

Here's how I like to think about times where you have not been in touch with your intuition or even when it seems to kind of go radio silent once in a while. Imagine a friend who always comes to ask for your advice, but never actually implements your advice. At some point, you have no motivation to share, so you kind of shrug and say, I don't know, you'll know best. Have you ever had this situation? Like, I had a friend who always wanted to complain about her husband when we were together.

And she was always saying, do you think I should leave him? You know, do you think I should leave him? And I would tell her, it sounds like you wanna leave him. From what you're saying, yeah, leave him. But every time we'd come back together, she'd just do the exact same thing again, and our conversations never progressed.

They never moved into, okay. I should, but here's why I'm afraid to, or This is what I was thinking next. Right? It was just like Groundhog Day. And so I just stopped saying anything when she'd asked that question.

I'd just kind of shrug, and I'd be like, I don't know. And that is how our intuition is, too. When I first started inviting more intuition into my way of doing business, it felt awkward. I was so used to relying on logic and reason that listening to my body's quiet cues felt VERY foreign. But here's what's interesting.

Those gut feelings were almost always spot on. Whether it was a decision about a client I wasn't sure about, a business opportunity that seemed good on paper but felt off, or even just when to take a break. I began to trust that voice more than I trusted my spreadsheets or course materials. So again, you can start small with decisions that aren't make or break. Maybe it's what to prioritize that day or whether to reach out to a potential partner, and then as you get more comfortable, use it with bigger decisions.

I promise you, you'll be amazed at how your business transforms when you start working from alignment rather than pressure. Now for the mindset piece. Here's the big shift I want you to consider. Intuition is not some magical rare thing that only a few lucky people have. It's not a fluke or something that shows up once in a blue moon.

Intuition is a skill. It's one that you can develop and strengthen over time. We've all had those moments where we knew something deep down, even when we couldn't explain why. But what happens next is key. If you're like most women, you probably second guess it or you push it aside in favor of something more acceptable.

Whatever that means, right? Acceptable to whom? But what if instead of questioning your intuition, you trained yourself to honor it? What if every time you had that gut feeling, instead of saying, this doesn't make sense, you said, this feels right? The more you practice trusting yourself, the stronger that muscle gets, and the stronger your intuition becomes, the more confidently you'll navigate the ups and downs of entrepreneurship.

So the problem really isn't finding your intuition, it's LISTENING TO IT and having the courage to act on it. Because when you give it a chance it WILL start talking loudly and clearly, sometimes with things you really don't want to hear. In fact, I think that's why we block it off in the first place. We want to play it safe. But deep down, we know what it's going to tell us.

We know what's next for us. Now, there is one really important caveat. Sometimes our fears masquerade as intuition. I have a popular podcast episode on feeling into this difference, and we're going to link to it in the show notes. But it's very important.

I can't tell you how often I speak to women who say, Oh, and I just know intuitively that this strategy isn't for me, or this platform isn't for me. But when I question them on it, it turns out they have some deep fear of visibility or some belief that this one way will burn them out, but this other way will magically lead to stellar ROI within 3 months. But those nudges aren't always intuition. They're reactions. Okay.

Enough said on that for this episode. Go listen to the other one if you wanna kind of understand more about the texture of those two sensations. Okay. Now let's talk about the energy of tuning in your intuition versus what you might be currently doing. The principal reason that most of my clients tell me they don't feel comfortable relying on their intuition is because trusting that feels like surrendering control, and they want to be in control, which I totally get.

We think that if we gather enough external evidence, then we can be insulated from any future problem. And if there are problems, we can't be faulted, because, hey, I did my research, or that's what so and so said to do. Plus, we are raised to think that this is what adults do, right? And it's better, it's superior, in fact, to rely on data and logic, and push aside ridiculousness and delusions like feelings or nudges. Maybe, like me, you were exposed to some toxic femininity and it came to represent weakness and powerlessness for you.

Have you seen the movie Inside Out? There's this character named Sadness, and she cannot be proactive because she keeps crumbling to a heap on the floor and has to be dragged around by one of the other characters. So it's no surprise that you'd be like, Hell no, I don't want to be that. We're bombarded by images like this so frequently. However, you actually step INTO your power, not away from it, when you claim your authority.

So on the one hand, you can be scared, you know, uncertain, skeptical, controlling, needing to follow all the rules. On the other, you're confident, you have your back, you make moves that others find shocking and yet they pay off for you beyond expectations? Feel into the textural differences between those two energies. In fact, you know what, I want to take that part off the table, what I just said about the things paying off for you. Even if we don't know the results of those two states, I want you to just feel the difference between them.

Which is more magnetic? Which is a creator energy? And which is a follower energy? Now, in full transparency, I love me a good dataset. Love, love, love to analyse and research and all the fun stuff, but at the end of the day it's just information.

It's there to help you make a decision, not to be the decision. And if you haven't tapped into your decisive inner queen, you, my friend, are operating at a loss. If you've been listening for a while here, you'll know I believe in balancing the masculine and feminine energetics. But if you have been fully operating from the wounded masculine, like I was, when you first course correct, masculine, like I was, when you first course correct, you'll need to really get in touch with those other powers you have, this other side of yourself, before you can then come back to the middle and blend the 2 like a sorceress. Speaking of sorceress, have you been watching Bad Monkey on Apple TV?

So good. You know the character the Dragon Queen? I love her. But we learn that all of her toughness in the beginning is really being fueled by imposter syndrome. It's the role she thinks she NEEDS to play to command respect.

Later, she has a different persona with a much deeper sense of knowing, and that's when her power is really unleashed. Right? And then watch out, everyone. True power. That is what I'm inviting you to step into, where you align with your own uncommon way of creating business results and creating a kick ass life, utilizing your highly tuned intuition aided by your brilliant mind.

So to wrap this up, I wanna remind you of something really important. Your intuition, it's a gift. It's a built in guidance system that's always there to help you navigate the twists and turns of entrepreneurship. When you start listening to that quiet voice, whether it's during your morning check-in, when you're analyzing a big decision, or in the middle of your next yoga class, open yourself to the possibility that it's guiding you towards what's best for you and your business. This is the magic sauce that can turn a good business into an extraordinary one.

This has been the key to so many unexpected gifts for my clients. Everywhere from a social media post that brings a new client that very day, to an idea for a challenge that brought more sign ups and qualified leads with aligned clients than ever before, to the deep knowledge about how to position herself during a launch that her people went crazy for and she ended up having her most successful launch yet. I mean, really, I could go on and on. It is very fun to witness. So in this episode, you got that simple 3 minute practice to make faster and more efficient decisions without needing to second guess yourself.

You have specific prompts for different things that you might be focusing on, like finding aligned clients or creating revenue leaps. And you've learned the really important perspective shift where you don't need to feel weak or delusional for making choices based on intuition. There's scientific backing for it and or spiritual backing for it, however you choose to look at it. And I hope you now feel inspired to start leaning into your intuition more and using it as a real tool for success. If you want more tips on how to blend strategy with soul, make sure you are subscribed and tune in each week.

Until next time, trust yourself and keep creating a business and life that feels aligned and truly yours.

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Ep# 120: The Scientific Formula for Women Entrepreneurs to Scale a Business and Build Teams With Confidence and Clarity

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Ep# 118: Energetic Baselines: How to Create More Income Without Burnout, Hustle or Stress